The campaign, which once came to Russia from the United States, attracts an increasing number of retailers in our country every year.
Last year, according to the organizers of the action, about 3,5 thousand stores took part in it. And this year, according to the Association of Internet Trade Companies (AKIT), at least 1,5 times more companies will take part in the sale, that is, more than 5 thousand.
According to the organizers of the sale in Russia, more than 2017 million people made purchases in Russia on Black Friday in 20, spending more than RUB 30 billion, of which RUB 24 billion. offline and 6 billion rubles. online.
The traditional active participants of Black Friday are stores selling household appliances and electronics. But a sufficient number of fashion retailers and shoe retail chains participate in it.
So this year, a retail chain of shoe stores, bags and accessories announced its participation in Black Friday this year. Rendez-vous... Although the official sales period is considered to be the days from 23 to 25 November. Some retailers extend the promotion for several days. For example, Rendez-Vous has announced a sale in its stores between November 19th and 25th, 2018. The sale will take place both in traditional retail and in the Rendez-Vous online store. “As part of this activity, the price of 25 units of goods from global brands will be reduced: Marc Jacobs, Casadei, Kenzo, MM000, Loriblu, Giovanni Fabiani, Jog Dog, Nando Muzi, Dino Bigioni and many others. The minimum discount during the promotional period will be 6% for any product, and the discount for selected models will reach 28%, - comments in Rendez-Vous.
In stores of a network of German shoes Tamaris “Black Friday” starts on November 22 and runs until November 25, 2018 inclusive. On these dates, the brand provides a 25% discount on shoes from the current collection of the Tamaris brand fall-winter 2018/19. The discount will also apply to shoes from other German brands represented in the Tamaris network - Fashletics, Heart & Sole, Marcel Ostertag.
Other Black Friday participants in Russia from among shoe retailers will be Alba, Hogl, Timberland, BashMag, Sneakerhead, Sportmaster, Adidas, New Balance, Puma, Rebook, clothing and footwear stores, as well as multi-brand online -supermarkets LaModa.ru, Ebay.