Rieker
Ozon decided to abandon its own trade in shoes and clothing on Sapato.ru
26.12.2014 2308

Ozon decided to abandon its own trade in shoes and clothing on Sapato.ru

Ozon, a large Russian Internet retailer, decided to abandon independent trade in footwear and clothing on the Sapato.ru platform. Very soon Sapato.ru will operate as a trading platform where goods from other sellers will be sold - mainly footwear of the middle and slightly more expensive segments.

“The transition to the marketplace will be gradual,” says Mael Gave, CEO of Ozon holding. The goal is to bring the share of other sellers to 100% in revenue, she notes. Ozon can fully ensure the execution of orders for its partners - from delivery to handover to the client.

Ozon bought Sapato.ru about two years ago. Then the main reasons for the purchase of Sapato.ru were called "loyal and active customer base" and "high brand recognition."

Among the reasons why Ozon decided to abandon its own footwear trade is the opportunity to save on costs when purchasing goods and processing orders, while increasing the range, says Gave.

Ozon, a large Russian Internet retailer, decided to abandon independent trade in footwear and clothing on the Sapato.ru platform. Very soon Sapato.ru will operate as a trading platform, ...
5
1
Rating
Euro Shoes Exhibition

Latest News

The "Honest ZNAK.Business" application now has a scan function without authorization

The Center for the Development of Advanced Technologies has expanded the capabilities of the Chestny ZNAK.Business mobile application. The developers have implemented a new scanning function in the application. Users now have the ability to scan codes in the marking system without ...
20.10.2021 57

"Lockdown" announced in Russia from October 30 to November 7

Russian President Vladimir Putin approved the proposal of Deputy Prime Minister Tatyana Golikova to introduce non-working days in the country from October 30 to November 7. Non-working days are announced with payroll. This measure is forced due to the growth of ...
20.10.2021 64

Tamaris and Jana shoes to create the new Tamaris COMFORT range

The German brand Tamaris has decided to launch a new line in the segment of comfortable women's shoes and has attracted another brand of the Wortmann group - Jana shoes for cooperation. Now, in addition to developing its own collection, Jana shoes will be engaged in ...
20.10.2021 65

Adidas Originals has released new models of sneakers "for the winter"

In the collection of Adidas Originals there are models of shoes "for the winter", they complement the collection of insulated winter jackets and parkas for men and women. The collection includes men's low-top sneakers ZX1K BOOST and women's high-top sneakers SAMBA ...
20.10.2021 177

Malone Soulier launched an online service for making shoes to order

London-based shoe brand Malone Soulier has launched a global digital platform for bespoke footwear. The corresponding service appeared on the brand's website. Now for fans of the brand in different countries of the world the opportunity is available to create ...
20.10.2021 149
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning