The first single-brand store Karl Lagerfeld opened in Moscow Karl Lagerfeld store in the metropolitan shopping center Metropolis
27.03.2018 6117

The first single-brand store Karl Lagerfeld opened in Moscow

22 March, in the shopping center "Metropolis" the first monobrand store Karl Lagerfeld was opened.

The store presents a women's collection of clothing and accessories for the spring-summer season 2018. The emphasis is on bags. The capsule collections Karl Ikonik and Kaptain Karl are also on sale, they are decorated with prints with Karl Lagerfeld and his beloved cat Choupette. Finally, the store also presents the Karl Essentials collection - clothing combining rock chic and casual-smart styles.

In the boutique you can also find unique bags from the K / Signature line, which are decorated with the signature of Karl Lagerfeld himself. Among the fans of bags: Kendall Jenner, Bella Hadid, Taylor Hill and many other models, it-girl, celebrity.


The store area is 95 square meters. Key interior details are inspired by the Paris apartment and office of Karl Lagerfeld, including a geometric print rug, red velvet armchair and luxurious marble space.

The official distributor and franchise partner of the Karl Lagerfeld brand in Russia is the BNS Group company, in whose portfolio there are distribution rights for nine more international brands, including Calvin Klein, Michael Kors, Topshop, Coach and Tommy Hilfiger. The retail network of the BNS Group has more than 100 stores.

“Moscow is an amazingly dynamic city! At the same time, classic, cultural, creative and modern. Russian consumers are constantly interacting with our brand, both on the Internet and in our stores around the world. We are glad for the long-awaited opening in Moscow and are proud of our cooperation with such a professional distributor company as the BNS Group, ”commented Pier Paolo Riga, General Director of Karl Lagerfeld brand.

Brand Karl Lagerfeld founded in 1984 by the legendary German designer Karl Lagerfeld, art director of Chanel. Karl often repeats: "Fashion is a serious game." Brand DNA is an affordable luxury. In the collections of the classic is always harmoniously mixed with modern trends, rock chic. The brand produces collections of clothes and accessories for men and women, children's clothing, bags and leather products. In 2016, the company launched beautiful bridal jewelry. The Karl Lagerfeld brand has over 95 outlets around the world. Major stores are located in Europe, the Middle East and Asia.

22 March, in the shopping center "Metropolis" the first monobrand store Karl Lagerfeld was opened.
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