Rieker
The position of domestic brands in the Russian shoe market has not strengthened
29.02.2016 6884

The position of domestic brands in the Russian shoe market has not strengthened

Despite the increase in exchange rates, children's shoes from foreign manufacturers did not become less in demand among Russian buyers and did not force them to turn to domestic brands for shopping. Since 2011, the average retail price has been growing at a comparable pace for both domestic and imported products. So, the cost of shoes from the Russian brand Kotofey increased by 55% (from 1020 to 1583 rubles per pair at average annual prices), Totto - by 58% (from 1205 to 1901 rubles per pair), and by imported Minimen, Kuoma and Demar - by 58% (from 1984 to 3142 rubles per pair), 49% (from 3087 to 4611 rubles per pair) and 62% (from 1158 to 1854 rubles per pair), respectively. The position of domestic brands on the Russian market has not strengthened, it has remained almost unchanged, and the demand for foreign brands depends more on marketing policies than on exchange rates - these are the results of a study of price changes and the dynamics of brands' popularity in the children's shoe market by Botinok.ru online store.

Despite the increase in exchange rates, children's shoes from foreign manufacturers did not become less in demand among Russian buyers and did not force them to turn to domestic brands for shopping.
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