Obuv Rossii Group of Companies announces record sales growth in December. In the period from December 1 to December 18, comparable sales in the company's stores (like-for-like) increased by 30%, compared to the same period of the 2016 year.
The main reason for the growth of comparable sales is the revival of demand. “December is the period of the traditional seasonal and New Year's sale, but in previous years we did not notice such a high growth in trade. This year, buyers are especially active: comparable sales from 1 to 18 on December increased by almost a third, the total number of checks increased by 24% year-on-year, the average check increased by 3,32% compared to the same period of 2016, the group director comments Shoes of Russia Anton Titov. “We have seen a revival in demand since the beginning of this season, in general, the whole assortment is now in demand, including more expensive fashionable shoes of various colors, as well as classic festive shoes.”
The increase in consumer activity is also associated with the effect of deferred demand: shoes are a product with a limited life in 1,5-2 years, and those people who saved on 2015-2016 years are gradually returning to stores. “This year was a turning point for the shoe market: it returned to growth in kind. We see that market demand is gradually recovering. In the next five years, according to forecasts of the Discovery Research Group, the market will grow by an average of 6-7% per year, ”adds Anton Titov.
In December, the sales leaders in Shoe stores of Russia are shoes made of non-ferrous materials, as well as boots and casual shoes. Comfortable shoes are especially popular - monolithic sole, low heel, good tread. Noting this trend, “Shoes of Russia” this season increased the share of actual comfortable shoes in the assortment by 10%, compared to last year. And in the spring-summer collection of 2018 of the year, the share of fashionable comfortable assortment will increase by 20%, compared with the same season of this year.
Footwear of Russia was founded in 2003, has a headquarters in Novosibirsk and an office in Moscow. The main business area is the production and sale of footwear and related products. The company operates 533 stores (113 operate on a franchise) under the brands Westfalika (single-brand shoe store), Pedestrian (multi-brand shoe supermarket), Rossita (a family-friendly store), Emilia Estra and Lisette (fashion shoe stores), and also develops brands of shoes and clothes for an active lifestyle S-tep, All.go and Snow Guard and owns two shoe factories in the Novosibirsk region.
In accordance with the audited financial results of the Group under IFRS, in 2016 the revenue amounted to 9,97 billion rubles, net profit - 1,18 billion rubles, EBITDA - 2,54 billion rubles.