Rieker
Sales of “Shoes of Russia” from the beginning of December increased by 30%
19.12.2017 2306

Sales of “Shoes of Russia” from the beginning of December increased by 30%

Obuv Rossii Group of Companies announces record sales growth in December. In the period from December 1 to December 18, comparable sales in the company's stores (like-for-like) increased by 30%, compared to the same period of the 2016 year.

The main reason for the growth of comparable sales is the revival of demand. “December is the period of the traditional seasonal and New Year's sale, but in previous years we did not notice such a high growth in trade. This year, buyers are especially active: comparable sales from 1 to 18 on December increased by almost a third, the total number of checks increased by 24% year-on-year, the average check increased by 3,32% compared to the same period of 2016, the group director comments Shoes of Russia Anton Titov. “We have seen a revival in demand since the beginning of this season, in general, the whole assortment is now in demand, including more expensive fashionable shoes of various colors, as well as classic festive shoes.”

The increase in consumer activity is also associated with the effect of deferred demand: shoes are a product with a limited life in 1,5-2 years, and those people who saved on 2015-2016 years are gradually returning to stores. “This year was a turning point for the shoe market: it returned to growth in kind. We see that market demand is gradually recovering. In the next five years, according to forecasts of the Discovery Research Group, the market will grow by an average of 6-7% per year, ”adds Anton Titov.

In December, the sales leaders in Shoe stores of Russia are shoes made of non-ferrous materials, as well as boots and casual shoes. Comfortable shoes are especially popular - monolithic sole, low heel, good tread. Noting this trend, “Shoes of Russia” this season increased the share of actual comfortable shoes in the assortment by 10%, compared to last year. And in the spring-summer collection of 2018 of the year, the share of fashionable comfortable assortment will increase by 20%, compared with the same season of this year.

Footwear of Russia was founded in 2003, has a headquarters in Novosibirsk and an office in Moscow. The main business area is the production and sale of footwear and related products. The company operates 533 stores (113 operate on a franchise) under the brands Westfalika (single-brand shoe store), Pedestrian (multi-brand shoe supermarket), Rossita (a family-friendly store), Emilia Estra and Lisette (fashion shoe stores), and also develops brands of shoes and clothes for an active lifestyle S-tep, All.go and Snow Guard and owns two shoe factories in the Novosibirsk region.

In accordance with the audited financial results of the Group under IFRS, in 2016 the revenue amounted to 9,97 billion rubles, net profit - 1,18 billion rubles, EBITDA - 2,54 billion rubles.

Obuv Rossii Group of Companies reports record sales growth in December. In the period from December 1 to 18, comparable sales in the company's stores (like-for-like) increased by 30%, by ...
5
1
Rating

Latest News

Golden Goose is preparing to go public

Private equity firm Permira, owner of the Golden Goose sneakers, is preparing to launch an IPO on the Milan Stock Exchange in the first half of 2024. The company's valuation will be around 3 billion euros. In 2020, the Permira fund bought...
04.12.2023 107

EKONIKA presented a festive collection

For the New Year and Christmas holidays, the EKONIKA shoe brand presented a special collection of shoes, bags and accessories. The main design elements of the festive capsule were rhinestones, mesh and bows. And the main colors are black and...
03.12.2023 98

BRICS + Fashion Summit takes place in Moscow

The international forum BRICS + Fashion Summit is taking place these days in Moscow. As part of the forum, from December 28 to 2, a b2b showroom is operating at the Zaryadye MKZ on the territory of Zaryadye Park, which presents Russian clothing brands,…
01.12.2023 368

McKinsey identifies 10 macro trends in fashion for 2024

The annual report of the global consulting company McKinsey& Company, compiled in collaboration with the Business of Fashion publication “The State of Fashion,” highlighted ten macrotrends that will influence the state of the fashion segment and fashion...
30.11.2023 601

"Honest Sign" recorded a 15% increase in shoe prices in 2023

According to the state labeling system “Honest Sign”, average prices for shoes in Russia increased by 15% over the year: in October 2023, the average price of a pair of shoes was 3 rubles, and in the same period in 274 – 2022...
30.11.2023 485
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning