The American manufacturer and seller of outdoor clothing and footwear, announced a decrease in sales in the second quarter of 2018 of the year by 2%, which ended on September 30. Decline in sales per semester amounted to 1%? - writes Worldfootwear.
The management of the VF Corporation group, which owns the Timberland brand, hopes to catch up in the second half of the year. Sales declined by 3% and 2% respectively in the Americas and in the EMEA region, which includes Europe, the Middle East and Africa. However, brand sales rose by 3% in the Asia-Pacific region.
Stephen Rendell, president and CEO of VF Corporation group, said the company is still confident in the Timberland brand: “I think that we are given this confidence by the work we are doing to diversify the offer outside the classic collection of our basic shoe models. We see progress in our female business, success in the development of clothing and, most importantly, success in promoting our non-classic shoes, for both men and women. ”