Russian Post plans to launch its own trading platform in 2016. Russian Post, together with partners - players of the e-commerce market, will carry out sales through online and offline channels, said Alexey Vaisberg, director of the e-commerce department of Russian Post, at the Online Retail Russia 2015 conference. The online platform will be a web page. The postal operator plans to announce a tender to attract a contractor for this project this year. Offline sales will be conducted through seasonal product catalogs located at post offices.
The Russian Post trading platform will be integrated with the operator's payment systems and logistics infrastructure. Russian Post will provide customer support for the trading platform. "Within the framework of the trading platform, Russian Post plans to cooperate exclusively with legal entities and receive commissions from sales. At the same time, cooperation will be carried out only with real" holders "of commodity stocks," Weisberg said.
It is assumed that the assortment matrix of the trading platform will dynamically change. The assortment of the seasonal printed product catalog will be fixed for a certain period. The partners of the trading platform will be responsible for the pricing, while the Russian Post will make recommendations, focusing on its target audience.
Russian Post plans to launch its trading platform in several stages. At the first stage, several partners will be selected - 3-6 large players in the e-commerce market. At the second stage, it is planned to expand their number, and consequently to increase the product matrix. The possibility of connecting foreign partners to the site and direct cooperation with domestic producers will also be implemented. At the final stage, it is planned to provide automatic connection to the platform of any online sellers, sale of services, and also use all sales channels.
From November 1 to December 14, 2014, Russian Post carried out a New Year's Eve pilot project in cooperation with Biglion. During this period, about 200 thousand orders were issued for goods of four categories: toys, appliances, household goods and cosmetics. At the same time, about 95% of orders were placed through a printed catalog. The average cost of the ordered product was 600 rubles. In 2015, the postal operator plans to conduct at least one more pilot project to order and deliver seasonal goods with a partner that has not yet been identified.