Rieker
Reebok unveils ultra-thin RealFlex sneakers
18.08.2011 3986

Reebok unveils ultra-thin RealFlex sneakers

Reebok introduces RealFlex, an innovative training model that combines the latest two trends in sports shoes: ultra-light running shoes and barefoot running.

The 76 individual elements on the RealFlex outsole function as “sensors”, allowing the foot to easily adapt to any kind of surface. During movement, these "sensors" provide flexibility and mobility of the foot, as when walking or running barefoot, while protecting the foot from possible external injuries that are inevitable when training without shoes.

“With the RealFlex, we embody a desire to create a shoe that follows the natural movement of the foot and provides additional protection,” said Ian Martin, head of strategic business planning at Reebok. "The benefits of the natural movement concept - improved flexibility, stability and comfort - have been used many times in athletic shoe designs, our current challenge was to combine all of these qualities in one shoe that will bring new sensations and experiences to regular sports training." 

The RealFlex shoe collection is designed for both men and women and includes 10 styles made in a variety of color combinations and from various materials - mesh, nubuck and leather.

The RealFlex shoe collection is now available in all Reebok branded stores.

Reebok introduces RealFlex, an innovative workout shoe that combines two of the latest athletic shoe trends: ultra-light running shoes and running ...
5
1
Rating

Latest News

Crocs has updated the retail concept of stores in two Moscow "Mega"

In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ...
14.05.2021 175

"Gardener" goes online

The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ...
14.05.2021 268

Wildberries Records Substantial Growth in Running Shoes Sales

During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ...
14.05.2021 192

Concept Group is testing a subscription service for baby clothes

Concept Group, a member of AFK Sistema, is trying a new format of service for the sale of clothes and launches a subscription service for children's clothing of the Acoola brand. Acoola Box will become an analogue of NetFlix in the fashion world and will simplify the process of buying children's clothing for ...
13.05.2021 265

Paper Shop outlet opened at Novaya Riga Outlet Village

A new outlet in the Paper Shop format was opened in Moscow in Novaya Riga Outlet Village. The store offers a wide range of clothes, bags, shoes, accessories from the current collections of Calvin Klein, Calvin Klein Underwear, Diesel, ...
13.05.2021 281
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning