Rieker
Russian-Italian company Mario Molinaro opens a shoe factory in St. Petersburg
10.10.2011 5727

Russian-Italian company Mario Molinaro opens a shoe factory in St. Petersburg

Russian-Italian company Mario Molinaro has opened a shoe factory in St. Petersburg and is trying to cross serial production with an individual design.

Italian designer Mario Molinaro had a non-standard idea for the shoe market - to create just one shoe model for the season (shoes in summer, boots in autumn and spring, boots in winter), but to produce a model in different colors and with several embroidery options. The St. Petersburg resident Nikolai Kuznetsov and his partners had 400 thousand euros and a desire to organize shoe production according to Italian standards.

At the beginning of 2011, businessmen united. Construction of a factory with an area of ​​1,2 thousand sq. m, employing 40 people, took six months and ended in June. “We haven't built shoe factories in Russia from scratch since the early 1990s, most prefer to make shoes in China,” says Artem Veselkov, managing director of Mario Molinaro. The key problem is the lack of components. For example, in Russia, the production of pads was preserved in only two cities: in Rostov-on-Don and St. Petersburg. Mario Molinaro buys suede abroad.

According to the CEO of Ralf Ringer Andrei Berezhny, 10 thousand euros for the creation of one job is a very small amount. When he modernized production in Zaraysk, he spent about 14 thousand euros on organizing a workplace.

Shoes cost 3,5-5 thousand rubles. for a couple. A pair of boots will cost 1 thousand rubles. expensive. You can order shoes with individual embroidery made according to the client's sketches. In this case, the price for a pair will be already 9 thousand rubles. Mario Molinaro is also ready to produce shoes in small batches with company logos and rely on the corporate sector. The company is negotiating with Alfa-Bank, Aeroflot and chain restaurants.

Now Mario Molinaro sells its products only through the online store. “We are not yet ready for the fall and winter collections, so online sales play the role of marketing research. We look at what people buy, what questions they ask consultants, ”says Veselkov. The company plans to open retail stores in Moscow and St. Petersburg next summer. The estimated payback of the entire project is three to four years.

Andrei Berezhnoy believes that the idea may well work, as unusual shoes have their own buyer, although not numerous. Perhaps that is why Mario Molinaro did not disclose its production capacity in units of production. About this writes the magazine "Secret of the company."

The Russian-Italian company Mario Molinaro has opened a shoe factory in St. Petersburg and is trying to cross serial production with individual ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Modest Fashion Day in Kazan

This week, on May 19-20, within the framework of the XIII International Economic Summit "Russia - Islamic World: KazanSummit 2022", Modest Fashion Day will be held, organized by the Investment Development Agency of the Republic of Tatarstan in cooperation and…
17.05.2022 21

Polish CCC and Swedish Vagabond Shoemakers stop working in Russia

One of the largest shoe companies in Central Europe, the Polish CCC, announced on the home page of its online store that it would stop working in Russia. The announcement of the temporary suspension of the online store and retail network in Russia also…
16.05.2022 134

Portuguese startup Zèta and Nespresso launch sneakers made from coffee grounds

The collaboration between Portuguese fashion company Zèta and Nespresso coffee maker resulted in the creation of a pair of sneakers, the upper and sole of which contain recycled coffee grounds.
16.05.2022 146

Wildberries opened a logistics center in Armenia

Wildberries opened the first logistics center in Armenia and launched direct sales of goods from local business representatives on the online platform using the “mock-place” model (from its own warehouses…
16.05.2022 113

The Rebook business in Russia was transferred to the Turkish holding FLO

The Russian division of the Reebok sporting goods network, after announcing the suspension of the brand in the Russian Federation, acquired the large Turkish holding FLO, Kommersant writes, citing information from a trading…
16.05.2022 170
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning