Rieker
Russian-Italian company Mario Molinaro opens a shoe factory in St. Petersburg
10.10.2011 5193

Russian-Italian company Mario Molinaro opens a shoe factory in St. Petersburg

Russian-Italian company Mario Molinaro has opened a shoe factory in St. Petersburg and is trying to cross serial production with an individual design.

The Italian designer Mario Molinaro had a non-standard idea for the shoe market - to create only one shoe model for the season (summer shoes, autumn-spring shoes, winter boots), but to produce the model in various colors and with several embroidery options. Petersburger Nikolai Kuznetsov with partners had 400 thousand euros and a desire to organize shoe production according to Italian standards.

At the beginning of 2011, businessmen united. Construction of a factory with an area of ​​1,2 thousand square meters. m, where 40 people work, took six months and ended in June. “From scratch, shoe factories in Russia have not been built since the beginning of the 1990's, most prefer to make shoes in China,” says Artem Veselkov, managing director of Mario Molinaro. The key problem is the lack of components. For example, in Russia, the production of pads has been preserved in only two cities: in Rostov-on-Don and St. Petersburg. Suede Mario Molinaro buys abroad.

According to Ralf Ringer CEO Andrei Berezhnoy, 10 thousand euros for creating one workplace is a very small amount. When he modernized production in Zaraysk, he spent on the organization of a workplace about 14 thousand euros.

Shoes are 3,5-5 thousand rubles. for a couple. A pair of boots will cost 1 thousand rubles. more expensive. You can order shoes with individual embroidery, made according to the designs of the client. In this case, the price for a pair will amount to 9 thousand rubles. Mario Molinaro is also ready to produce shoes in small batches with company logos and counts on the corporate sector. The company is negotiating with Alfa Bank, Aeroflot and chain restaurants.

Now Mario Molinaro sells its products only through the online store. “We are not yet ready for the fall and winter collections, so online sales play the role of marketing research. We look at what people buy, what questions they ask consultants, ”says Veselkov. The company plans to open retail stores in Moscow and St. Petersburg next summer. The estimated payback of the entire project is three to four years.

Andrei Berezhnoy believes that the idea may well work, as unusual shoes have their own buyer, although not numerous. Perhaps that is why Mario Molinaro did not disclose its production capacity in units of production. About this writes the magazine "Secret of the company."

Russian-Italian company Mario Molinaro has opened a shoe factory in St. Petersburg and is trying to cross serial production with an individual design.
5
1
Rating
Midinblu

Latest News

International Exhibition of Shoes and Accessories SHOESSTAR presents a new B2B project - online platform BUYERSTAR.RU

In the new season, the BUYERSTAR.RU platform began its work, which was created for direct communication between manufacturers and retailers, and provides an opportunity to sell and wholesale shoes, clothing, accessories and other goods of light and ...
25.09.2020 34

The main model of the Prada Spring-Summer 2021 collection is the cat-heel shoes

On Thursday, the show of the new collection of the Italian luxury brand Prada took place, which was held as part of the Milan Fashion Week in the online format. In addition to the new format, the show was also intriguing by the fact that the first collection was shown on it ...
25.09.2020 136

Сrocs releases Jibbitz calendar for brand fans

The American brand of clogs Crocs is able to attract and retain the attention of consumers. The brand's famous marketing campaign is the Crocs month celebration in October. This year, fans of the brand are invited to celebrate the so-called crocktyabr ...
24.09.2020 103

Adidas Originals adds shine to three of its iconic sneakers

Following the collaboration between Timberland and Jimmy Choo, shoes with glittering Swarovski crystals have appeared in the Adidas Originals collection. The German brand decided to adorn three of its iconic Superstar sneakers with crystals, ...
24.09.2020 149

Hermes to open a new leather goods factory in France

The new Hermes factory will open in France in the Auvergne region and will be the seventh leather hub for the French luxury brand. By 2025, 250 new jobs will be created in Auvergne.
24.09.2020 225
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning