Rieker
Russian-Italian company Mario Molinaro opens a shoe factory in St. Petersburg
10.10.2011 5904

Russian-Italian company Mario Molinaro opens a shoe factory in St. Petersburg

Russian-Italian company Mario Molinaro has opened a shoe factory in St. Petersburg and is trying to cross serial production with an individual design.

Italian designer Mario Molinaro had a non-standard idea for the shoe market - to create just one shoe model for the season (shoes in summer, boots in autumn and spring, boots in winter), but to produce a model in different colors and with several embroidery options. The St. Petersburg resident Nikolai Kuznetsov and his partners had 400 thousand euros and a desire to organize shoe production according to Italian standards.

At the beginning of 2011, businessmen united. Construction of a factory with an area of ​​1,2 thousand sq. m, employing 40 people, took six months and ended in June. “We haven't built shoe factories in Russia from scratch since the early 1990s, most prefer to make shoes in China,” says Artem Veselkov, managing director of Mario Molinaro. The key problem is the lack of components. For example, in Russia, the production of pads was preserved in only two cities: in Rostov-on-Don and St. Petersburg. Mario Molinaro buys suede abroad.

According to the CEO of Ralf Ringer Andrei Berezhny, 10 thousand euros for the creation of one job is a very small amount. When he modernized production in Zaraysk, he spent about 14 thousand euros on organizing a workplace.

Shoes cost 3,5-5 thousand rubles. for a couple. A pair of boots will cost 1 thousand rubles. expensive. You can order shoes with individual embroidery made according to the client's sketches. In this case, the price for a pair will be already 9 thousand rubles. Mario Molinaro is also ready to produce shoes in small batches with company logos and rely on the corporate sector. The company is negotiating with Alfa-Bank, Aeroflot and chain restaurants.

Now Mario Molinaro sells its products only through the online store. “We are not yet ready for the fall and winter collections, so online sales play the role of marketing research. We look at what people buy, what questions they ask consultants, ”says Veselkov. The company plans to open retail stores in Moscow and St. Petersburg next summer. The estimated payback of the entire project is three to four years.

Andrei Berezhnoy believes that the idea may well work, as unusual shoes have their own buyer, although not numerous. Perhaps that is why Mario Molinaro did not disclose its production capacity in units of production. About this writes the magazine "Secret of the company."

The Russian-Italian company Mario Molinaro has opened a shoe factory in St. Petersburg and is trying to cross serial production with individual ...
5
1
Rating

Latest News

Geox chose actress and TV presenter Yulia Vysotskaya as brand ambassador

The Italian brand Geox presented its first brand ambassador in Russia, actress and TV presenter Yulia Vysotskaya, and presented a new capsule collection of shoes and accessories for the spring-summer 2023 season, on which Geox designers worked…
09.12.2022 263

In St. Petersburg and the region, the volume of commissioning of warehouse real estate approached a record

According to the consulting company Nikoliers, in 2022, about 343 sq. m of quality warehouse space. This is 2,1 times higher than the figure for the whole of 2021, when…
08.12.2022 316

Uzbek shoemakers gather at Euro Shoes

Yan Belyaev, founder of the Euro Shoes premiere collection exhibition, and Uzcharmsanoat Fahriddin Boboev, chairman of the Association of Footwear Manufacturers of Uzbekistan, met at the BIOT-2022 international exhibition in Moscow and confirmed the importance of participation…
08.12.2022 252

Bata launches shoe collection made from recycled plastic bottles

Bata presented a collection of their Power brand called Love Ocean. The collection includes athletic-style shoes with lightweight and breathable uppers made from recycled single-use plastic bottles.
07.12.2022 304

Stores of Turkish brands will open instead of Mark & ​​Spencer and Gap in Russia

Stores of Turkish fashion brands Network, Beymen, Mudo will open at Mark & ​​Spencer and Gap squares, which are shutting down business in Russia, the telegram channel reports…
07.12.2022 487
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning