Russian-Italian company Mario Molinaro has opened a shoe factory in St. Petersburg and is trying to cross serial production with an individual design.
The Italian designer Mario Molinaro had a non-standard idea for the shoe market - to create only one shoe model for the season (summer shoes, autumn-spring shoes, winter boots), but to produce the model in various colors and with several embroidery options. Petersburger Nikolai Kuznetsov with partners had 400 thousand euros and a desire to organize shoe production according to Italian standards.
At the beginning of 2011, businessmen united. Construction of a factory with an area of 1,2 thousand square meters. m, where 40 people work, took six months and ended in June. “From scratch, shoe factories in Russia have not been built since the beginning of the 1990's, most prefer to make shoes in China,” says Artem Veselkov, managing director of Mario Molinaro. The key problem is the lack of components. For example, in Russia, the production of pads has been preserved in only two cities: in Rostov-on-Don and St. Petersburg. Suede Mario Molinaro buys abroad.
According to Ralf Ringer CEO Andrei Berezhnoy, 10 thousand euros for creating one workplace is a very small amount. When he modernized production in Zaraysk, he spent on the organization of a workplace about 14 thousand euros.
Shoes are 3,5-5 thousand rubles. for a couple. A pair of boots will cost 1 thousand rubles. more expensive. You can order shoes with individual embroidery, made according to the designs of the client. In this case, the price for a pair will amount to 9 thousand rubles. Mario Molinaro is also ready to produce shoes in small batches with company logos and counts on the corporate sector. The company is negotiating with Alfa Bank, Aeroflot and chain restaurants.
Now Mario Molinaro sells its products only through the online store. “We are not yet ready for the fall and winter collections, so online sales play the role of marketing research. We look at what people buy, what questions they ask consultants, ”says Veselkov. The company plans to open retail stores in Moscow and St. Petersburg next summer. The estimated payback of the entire project is three to four years.
Andrei Berezhnoy believes that the idea may well work, as unusual shoes have their own buyer, although not numerous. Perhaps that is why Mario Molinaro did not disclose its production capacity in units of production. About this writes the magazine "Secret of the company."