Santoni came to the "Seasons"
In the Galleries "Seasons", the flagship boutique of the Italian shoe brand Santoni was opened.
The new store has become one of the monobrand boutiques of the Cashmere & Silk Company. It was designed by the Italian architect Patricia Urquiola. The 60 square meter space is furnished in the brand's signature style with an emphasis on handicraft.
The central event of the evening dedicated to the grand opening of the boutique was a live presentation of the process of hand-dyeing shoes in the atrium on the 1st floor of the Vremena Goda Galleries.
The company "Cashmere and Silk" was founded in 1997 and today is a network of mono-brand (Brunello Cucinelli, Missoni, Malo, Les Copains) and multi-brand boutiques in Moscow, St. Petersburg, Irkutsk, Rostov-on-Don, Yekaterinburg and Samara. The total number of multi-brand stores is 25 (of which 13 are in Moscow, seven in St. Petersburg, two in Yekaterinburg and one store each in Samara, Rostov-on-Don and Irkutsk), ten monobrand and nine outlets.
In the Galleries "Seasons", the flagship boutique of the Italian shoe brand Santoni was opened.
Euro Shoes exhibition starts a day earlier
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Trend Island department store opened in Moscow in the Evropeisky shopping center
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The qualifying round of the Shoes-Style competition for footwear and accessories designers took place in Moscow.
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Coach turned to Big Data analysis and won the interest of a young audience
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IDOL updates the concept
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Louis Vuitton opens a new factory in Italy
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American buyers couldn't buy Birkin bags and sued Hermès
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Camper has released innovative sneakers - designers
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Christian Louboutin presented a collection in a cowboy style
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Fashion Week takes place in Moscow
Fashion Week takes place in the Russian capital. Events include fashion shows, markets where you can purchase clothes, bags and accessories, and a B2B Showroom for fashion industry professionals.
Turkish brand Vaneda on Euro Shoes
Street style, sport, outdoor, military – the main style directions of footwear of the company from Turkey
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
Permanent contributor to Shoes Report. Elena Vinogradova, an expert in sales and purchases in the fashion business, prepared an overview of the trends for the autumn-winter 2023/24 season especially for us.
MSCHF and Crocs launch "Big Yellow Boots"
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Five rules of professional lighting for a shoe store - something that is relevant in any season
When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the goods. With the onset of the cold season, client preferences change: bright weightless shoes are replaced by more massive models in discreet dark colors. Despite significant differences in summer and winter collections, the overall philosophy of the brand, its recognition should remain unchanged at any time of the year. Tatyana Ryzhova, an SR lighting expert in fashion retail, has identified five basic rules for a competent lighting concept for a shoe store for readers of the magazine, which will help to present winter assortment to customers in a winning way.
Bertsy: what to look for when choosing a model
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I doubt and object: how to find an approach to difficult clients?
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
