Rieker
The site “Botinok.ru” compiled a ranking of brands and an index of the market of children's shoes
06.06.2011 2394

The site “Botinok.ru” compiled a ranking of brands and an index of the market of children's shoes

The analytical center of the online store "Botinok.ru" began monthly monitoring of the children's footwear market. It includes two data blocks: the children's footwear market index and the popularity rating of children's footwear brands. The first block of measurements was carried out on May 11, 2011. Further measurements will be carried out in the middle of each month.

Children's shoes market index characterizes the activity of potential buyers of children's shoes. The base for the index is the interest of potential buyers of children's shoes in May 2011. The Kotofey brand (20000 points) leads in the ranking of the popularity of children's shoes brands, followed by Antelope (17873), Minimen (8342), Skorohod ”(6795),“ Kapika ”(6540),“ Ekko ”(4055),“ Bambini ”(3937),

Flamingos (3142), Zebra (2999), Superfit (2993). The rating table of the brands Bartek, Tale, Tashi Ortho, Kakadu, Kuoma and Shaluny is closed.  

The popularity of children's shoe brands is very changeable. It depends not only on the quality of shoes, brand awareness, its positioning, but also on the season. So, some brands are strong in summer shoes, while others in winter. Some have released an extremely successful collection of the current season, while others have failed. In order that buyers and market participants can navigate what children's shoes really use with millet, the analytical center of the online shoe store Botinok.ru made a rating of the popularity of children's shoe brands on the Internet. In the future, this rating will be updated monthly and reflect changes in the positions of brands of baby shoes, not only relative to last month, but also relative to last year.

The index of the children's footwear market is determined based on the statistics of requests from users of the Russian part of the Internet in the Yandex search engine. The analysis takes into account inquiries related to both children's shoes in general and specific brands. The market index consists of two components - the brand index and the market index as a whole. Changes in each of the components are calculated monthly. The market index is equal to the average change in components.

The popularity rating of brands of children's shoes is also compiled on the basis of statistics on requests from Internet users. Due to the fact that the names of many brands are not unique and apply not only to children's shoes (“Zebra”, “Antelope”, “Kotofey”, for example), only those queries that include the words “children's shoes ”and brand name. The brand name was taken into account both in Russian and in Latin spelling.

Справка о компании

The online store of children's shoes Botinok.ru is one of the oldest online stores of children's shoes on the Russian market - the site was launched in 2005. The main activity is retail sale of children's shoes.

In May 2011, the company created an analytical center whose task is to monitor the market for children's shoes and develop a marketing strategy for the company.

The analytical center of the online store "Botinok.ru" began monthly monitoring of the children's footwear market. It includes two data blocks: the children's footwear market index and the popularity rating ...
5
1
Rating

Latest News

Wildberries increased turnover in the 1st half of 2021 by 70%

According to the results of the first half of 2021, the sales turnover of the online retailer Wildberries increased by 70% year-on-year, and amounted to 303 billion rubles. The growth in sales of goods in pieces amounted to 82%, - noted in a press release ...
02.08.2021 110

World Footwear 2021 Yearbook: 2020 has been a tough year for the global footwear industry

2020 was a tough year for the footwear industry, but better than predicted. In 2020, footwear production and exports fell 15,8% and 19%, respectively, according to the Portuguese World Footwear 2021 Yearbook ...
02.08.2021 103

Adidas x Lego has released a new collection of Ultraboost DNA sneakers for adults and kids

The design of the latest sneaker collection created by the adidas and Lego collaboration is firmly associated with the most famous children's designer. Like the previous adidas x Lego collections, the models in this line feature a heel counter with ...
01.08.2021 132

YouTube Shoes Report: what awaits us in August?

In this issue of Shoes Report News we tell: when and where the Euro Shoes exhibition will take place, which brands and from which countries will be exhibitors, eco-trends in the production of shoes, the rise in prices for shoes and clothes, you can now buy wholesale shoes online, wholesale ...
30.07.2021 883

A laboratory for testing labeled goods appeared in Russia

The Association of Retail Companies, the TrekMark company and the operator of the national labeling system, Honest Sign, have opened a laboratory for testing labeling codes on goods. The center appeared on behalf of the Ministry of Industry and Trade on the basis of ...
30.07.2021 272
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning