Over the next 3-5 years, the American brand of sports shoes Skechers plans to acquire a network of 400 stores in India, worldfootwear.com writes.
To achieve its intended purpose, the company must add another 300 stores to existing retail outlets in India. In addition, the range of Skechers stores will expand with new product positions. Recently, clothes appeared in the assortment of brand stores. The brand is also exploring options for creating an omnichannel system to integrate online and offline sales. Retail Skechers is represented by its own franchised stores and stores.
Skechers is an American sports shoe company for men, women and children, founded in 1992. Now it is the second largest brand of sports shoes in the United States.