PricewaterhouseCoopers (PwC) analysts estimated that about half (48%) of the Internet users surveyed use social networks not only to communicate, but also to make purchases. The study involved 1074 respondents from various Russian regions. A year ago, the share of such users was only 20%.
PwC partner Martine Paters noted that the use of social networks in Russia is rapidly gaining momentum at all stages of the purchase. More than 51% of users constantly track retailers of interest to them and their favorite brands in the networks, about 43% interact with them. In 2012, users communicated less with manufacturers and traders - only 17% of them. Another important trend for sellers: consumers in the past year began to actively share their shopping experience. More than half of those surveyed posted reviews about a product or brand (31% a year earlier).