Social networks are becoming a place of shopping
28.02.2014 3087

Social networks are becoming a place of shopping

PricewaterhouseCoopers (PwC) analysts estimated that about half (48%) of the Internet users surveyed use social networks not only to communicate, but also to make purchases. The study involved 1074 respondents from various Russian regions. A year ago, the share of such users was only 20%.

PwC partner Martine Paters noted that the use of social networks in Russia is rapidly gaining momentum at all stages of the purchase. More than 51% of users constantly track retailers of interest to them and their favorite brands in the networks, about 43% interact with them. In 2012, users communicated less with manufacturers and traders - only 17% of them. Another important trend for sellers: consumers in the past year began to actively share their shopping experience. More than half of those surveyed posted reviews about a product or brand (31% a year earlier).

Analysts at PricewaterhouseCoopers (PwC) have estimated that about half (48%) of the surveyed Internet users use social networks not only for ...
5
1
Rating

Latest News

Christian Louboutin teams up with Idris and Sabrina Elba

French shoe designer Christian Louboutin has teamed up with celebrity couple British actor Idris Elba and his wife Sabrina, an actress and model of Somali origin, to release a capsule collection inspired by African culture -...
14.06.2024 105

Golden Goose received admission to public listing in Milan

The admission of Italian luxury sneaker manufacturer Golden Goose to list on the Milan stock exchange Euronext Milan has been approved by Borsa Italiana and the Italian supervisory authority CONSOB. The first day of trading is expected on 21...
14.06.2024 107

Lamoda launched its own footwear brand Founds

Russian online retailer Lamoda is expanding its line of own brands. To the new clothing brands Mademan and Nume, launched this spring, Founds has been added, under which men’s and women’s…
13.06.2024 159

Hiker opens a store in Vladivostok

The Hiker multi-brand store chain has become federal. In Vladivostok, in the Kalina Mall shopping center at Kalinina, 8, the sixth retail outlet of the chain was opened. This is the first regional store of the chain located outside the Central Federal District. The range consists of…
13.06.2024 170

Lamoda cancels the fee for goods acceptance and increases the shelf life

Online retailer Lamoda, specializing in the sale of Fashion category goods, announces changes in work with partners who work with the marketplace using the FBO (Fulfilment by operator) model, that is, with those who store…
13.06.2024 459
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning