Sports maker Nike Inc is considering sponsoring the 2016 Summer Olympics in Rio de Janeiro. According to AP, the president of the brand (President of the Nike brand) Charlie Denson arrived in Quebec, Canada, to officially declare his intentions of the international sports federation SportAccord.
“We always focused on athletes. It may be the wrong impression that Nike simply does not spend time on various sports federations and organizing committees. Olympiad 2016 is a great opportunity to fix this. In addition, it is a unique platform for introducing new products, ”said Denson in an interview with the agency.
Recall that Nike's main competitor, Adidas, is the general sponsor of this year's Olympics, which will be held in London. This sporting event sparked a real fight between Nike, Adidas, Puma and other sportswear manufacturers. Nike only managed to agree on a retail outlet at Westfield's Olympic Park mall, and the company will also support the US national basketball and athletics teams.
Commenting on the possibility of sponsoring the 2016 Olympics in Rio de Janeiro, Mr. Denson said that he could not yet speak specifically about the agreements reached, as the situation is constantly changing. However, he emphasized that Nike has excellent relations with Brazil, sostav.ru reports.