Rieker
Athletic Interest Nike
25.05.2012 1881

Athletic Interest Nike

The brand will compete for sponsorship of the Olympics in Rio

Sports maker Nike Inc is considering sponsoring the 2016 Summer Olympics in Rio de Janeiro. According to AP, the president of the brand (President of the Nike brand) Charlie Denson arrived in Quebec, Canada, to officially declare his intentions of the international sports federation SportAccord.

“We have always focused on athletes. It may be misleading to think that Nike is simply not wasting time with the various sports federations and organizing committees. The 2016 Olympics is a great opportunity to fix this. It is also a unique platform for introducing new products, ”Denson said in an interview with the agency.

Recall that Nike's main competitor, Adidas, is the general sponsor of this year's Olympics, which will be held in London. This sporting event sparked a real fight between Nike, Adidas, Puma and other sportswear manufacturers. Nike only managed to agree on a retail outlet at Westfield's Olympic Park mall, and the company will also support the US national basketball and athletics teams.

Commenting on the possibility of sponsoring the 2016 Olympics in Rio de Janeiro, Mr. Denson said that he could not yet speak specifically about the agreements reached, as the situation is constantly changing. However, he emphasized that Nike has excellent relations with Brazil, sostav.ru reports.

The brand will compete for sponsorship of the Rio Olympics Sports manufacturer Nike Inc is considering sponsoring the 2016 Summer Olympics in Rio de Janeiro. According to AP, the brand’s president ...
5
1
Rating
Midinblu

Latest News

Crocs has released a collaboration with French musician Vladimir Koshmar

Images of a mask-skull, a heart and an inscription with the name of the artist became the distinctive design elements of the new clogs, published in the collaboration between Crocs and French musician Vladimir Koshmar.
21.01.2021 205

Nike sues nearly 600 US sneaker sites

American sports giant Nike has sued 589 websites for allegedly selling fake versions of Nike and Converse shoes online.
21.01.2021 284

Revenue of Detsky Mir Group in 2020 increased by 11%

At the end of 2020, the consolidated revenue of Detsky Mir Group amounted to 142,9 billion rubles, an increase of 11%. In the 4th quarter of 2020, the group's consolidated revenue increased by 14,4% compared to the same ...
21.01.2021 185

Adidas Reveals Ultraboost 21 Running Shoes

The updated silhouette of the adidas Ultraboost 21 running shoe features increased cushioning. LEP (Linear Energy Push) technology integrated into the outsole provides 15% more stability in the forefoot and midfoot, - ...
21.01.2021 225

Christian Louboutin announces orange as the "new black"

In defiance of the Pantone Color Institute, which announced the combination of gray and yellow as the main colors of 2021, the French luxury shoe brand Christian Louboutin made a statement and called orange the "new black". The brand started this ...
20.01.2021 371
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning