Rieker
Metropolitan Caprice
19.06.2012 3172

Metropolitan Caprice

On June 14 in Moscow, the German Caprice shoe store opened, the first and so far the only one in the capital. It was located in the building of house number 23 on Lomonosovsky Prospekt between the clothing store “KhTs” and the jewelry salon and occupied the premises with a trading area of ​​50 sq.m. The place was chosen due to the high traffic and uniqueness of the products: so far, shoes of the “above average” segment have not been sold in this area.

The owner of the store is Anatoly Levshin, who once stood at the origins of the KS shoe chain and opened a number of German shoe stores in Moscow. Caprice was chosen by him as a brand with a well-known name and excellent quality, while under the brand name Rieker, Marc O'Polo, Enex, Alpina, Paar, Gant, Tom Tailor shoes are also sold. However, according to the agreement with the Caprice Vostok company, which is the exclusive distributor of Caprice in Russia, the shoes of the German brand in the store of the same name account for at least 50% of the assortment. The first Caprice store in the capital meets other wishes of the distributor: the interior is made in the corporate style and in white and blue colors, illustrating the concept of “Walking on air”, using MDM equipment and observing other elements of the concept. The store was prepared for work in record time - in 1 month - and a huge number of customers gathered for the opening, who were given a 20% discount on the occasion of the celebration. As it became known to the Shoes Report magazine, on the first day of the store's operation, four times more pairs were sold than on average per day can be sold in a shoe store of this segment, and a comparable level of sales remained for several days after opening.

In the near future, Anatoly Levshin and the Caprice Vostok company are planning to develop the Caprice retail chain in Moscow, which consists of seven stores with a regular collection and one discount store. The next two Caprice shoe stores are expected to open before September, and at this rate, the entire chain could take less than a year to develop.

8443.jpg

8538.jpg

Photo: Sergey Afanasyev

On June 14 in Moscow, the German Caprice shoe store opened, the first and so far the only one in the capital. It is located in the building of house number 23 along Lomonosov Avenue between the clothing store "KhTS" and jewelry ...
5
1
Rating

Latest News

Dior presented "high" strappy sandals at Paris Fashion Week

Floral print and an endless number of shin straps are the new style of Dior shoes, showcased in the brand's spring-summer 2023 collection at Paris Fashion Week. Strappy sandals come with fine mesh knee socks in black and…
28.09.2022 55

Bottega Veneta set the shoe trends at Milan Fashion Week

One of the most interesting shoe collections that was shown at the recent Milan Fashion Week was the collection of the Italian luxury brand Bottega Veneta, part of the Kering Group. This is the second collection of the brand, created by the efforts of…
28.09.2022 61

Sales of clothing and footwear in Russia decreased in units, but increased in value

According to a study by the Check Index resource of the fiscal data operator OFD Platform (takes into account data from 1,1 million online cash registers in Russia), conducted at the request of RBC, the volume of clothing and footwear sales in Russia fell sharply in the spring of 2022, but ...
26.09.2022 205

Milan MICAM recorded 35 visitors

A major exhibition event was held in Milan, bringing together international professional exhibitions MICAM, Mipel, TheOneMilano and HOMI Fashion&Jewels. The total number of guests of the exhibition project, which took place from 18 to 20 September 2022 in…
26.09.2022 154

Furla presented a new clutch at Milan Fashion Week

Furla discovered the infringement of women's rights in the music scene and released a protest limited collection of bags. The collection is based on a new model of the Metropolis cross-body clutch bag…
25.09.2022 204
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning