Metropolitan Caprice
On June 14 in Moscow, the German Caprice shoe store opened, the first and so far the only one in the capital. It was located in the building of house number 23 on Lomonosovsky Prospekt between the clothing store “KhTs” and the jewelry salon and occupied the premises with a trading area of 50 sq.m. The place was chosen due to the high traffic and uniqueness of the products: so far, shoes of the “above average” segment have not been sold in this area.
The owner of the store is Anatoly Levshin, who once stood at the origins of the KS shoe chain and opened a number of German shoe stores in Moscow. Caprice was chosen by him as a brand with a well-known name and excellent quality, while under the brand name Rieker, Marc O'Polo, Enex, Alpina, Paar, Gant, Tom Tailor shoes are also sold. However, according to the agreement with the Caprice Vostok company, which is the exclusive distributor of Caprice in Russia, the shoes of the German brand in the store of the same name account for at least 50% of the assortment. The first Caprice store in the capital meets other wishes of the distributor: the interior is made in the corporate style and in white and blue colors, illustrating the concept of “Walking on air”, using MDM equipment and observing other elements of the concept. The store was prepared for work in record time - in 1 month - and a huge number of customers gathered for the opening, who were given a 20% discount on the occasion of the celebration. As it became known to the Shoes Report magazine, on the first day of the store's operation, four times more pairs were sold than on average per day can be sold in a shoe store of this segment, and a comparable level of sales remained for several days after opening.
In the near future, Anatoly Levshin and the Caprice Vostok company are planning to develop the Caprice retail chain in Moscow, which consists of seven stores with a regular collection and one discount store. The next two Caprice shoe stores are expected to open before September, and at this rate, the entire chain could take less than a year to develop.
Photo: Sergey Afanasyev
On June 14 in Moscow, the German Caprice shoe store opened, the first and so far the only one in the capital. It is located in the building of house number 23 along Lomonosov Avenue between the clothing store "KhTS" and jewelry ...
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BASCONI continues to develop retail in Russia and abroad
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The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
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Euro Shoes@CPM set attendance records
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Moscow hosts Euro Shoes premiere collection
The largest exhibitions of clothing and footwear - EURO SHOES and CPM - are held from August 30 to September 2 at the Expocentre
Which shoes will please your feet, and which will not?
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Indian footwear manufacturer Nuova Shoes presents its spring-summer 2023 collection at Euro Shoes
Indian Nuova Shoes makes shoes for many European brands, including Bata, Benetton, Lasocki, Bugatti, Gino Rossi, Wrangler and others. The company has a long history and experience of working with Soviet shoe factories. The crisis of 1998 caused the termination of the Indian company's activities in the Russian market. But today Nuova Shoes wants to return to cooperation with Russia and presents its production capabilities at Euro Shoes. Sushil Kumar, Business Development Manager of Nouova Shoes in Russia, talks about possible ways of cooperation.
MASCOTTE relaunches retail format with focus on digital technology
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CPM: development in a changing market
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Commercial Models for Outdoor Sneakers and Footwear Range
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Turkish footwear brand Dogo will start retail development in Russia
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New Russian shoe brands: AFOUR
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New Russian shoe brands: Mark Levillen
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TM Kotofey will take part in the Euro Shoes exhibition
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The balance in the market will be determined by the availability of shoes
Vladimir Denisenko, General Director of the Russian shoe company Unichel, talks about the new market situation, the prospects for import substitution in the industry and the future of Russian shoemakersEconomic conditions have changed radically in recent months, but the full realization of the new reality will come later. For the time being, something continues to be done by inertia, on the basis of old stocks of components and materials, and production plans, current business tasks have not been canceled. Operational activities do not provide an opportunity to immerse ourselves in reflections on the uncertainty in which we find ourselves. About how much retail prices for shoes will grow, whether Russian manufacturers will be able to replace imported components and materials for shoes, what is dangerous for shoe companies parallel imports, about adjusting development plans, in an exclusive interview with SR, said the CEO of the Russian shoe company Unichel Vladimir DENISENKO.
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BELWEST is a new exhibitor at Euro Shoes
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Adidas Collaborate With South African Designer Tebe Magugu
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EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. The organizers of the two largest international professional business platforms in Russia, Eastern Europe and Central Asia - the wholesale exhibition of shoes, bags and accessories EURO SHOES premiere collection and the exhibition of fashion clothes and accessories CPM - Collection Première Moscow - have come to a partnership agreement to hold events in 2022 in one and the same dates and on a single site. According to the agreements, the upcoming Euro Shoes season will be held within the CPM global exhibition platform.
BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
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Directions in the style of clothing and footwear that will remain in fashion for a long time
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Italian shoe industry turns to government for help
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Rieker commended the high professionalism of the Euro Shoes organization
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The psychological profile of the sales assistant
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Mistakes in the lighting of the sales area that spoil the impression of a shoe store
Professional, correctly selected, high-quality lighting in the sales area and shoe store windows guarantees success with customers. But making it is not easy. A holistic approach to lighting development (ceiling + furniture + architecture) is a must for a successful shoe store, says Natalya Frolova, SR lighting expert in fashion retail. We analyze with her not very successful examples of lighting in shoe stores and offer solutions to the problem.
Footwear market players and fashion experts welcome Euro Shoes and CPM alliance
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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Fur, and not only: types of lining
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The whole truth about Bayer. Who is he and how to become one?
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
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How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
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