Metropolitan Caprice
On June 14 in Moscow, the German Caprice shoe store opened, the first and so far the only one in the capital. It was located in the building of house number 23 on Lomonosovsky Prospekt between the clothing store “KhTs” and the jewelry salon and occupied the premises with a trading area of 50 sq.m. The place was chosen due to the high traffic and uniqueness of the products: so far, shoes of the “above average” segment have not been sold in this area.
The owner of the store is Anatoly Levshin, who once stood at the origins of the KS shoe chain and opened a number of German shoe stores in Moscow. Caprice was chosen by him as a brand with a well-known name and excellent quality, while under the brand name Rieker, Marc O'Polo, Enex, Alpina, Paar, Gant, Tom Tailor shoes are also sold. However, according to the agreement with the Caprice Vostok company, which is the exclusive distributor of Caprice in Russia, the shoes of the German brand in the store of the same name account for at least 50% of the assortment. The first Caprice store in the capital meets other wishes of the distributor: the interior is made in the corporate style and in white and blue colors, illustrating the concept of “Walking on air”, using MDM equipment and observing other elements of the concept. The store was prepared for work in record time - in 1 month - and a huge number of customers gathered for the opening, who were given a 20% discount on the occasion of the celebration. As it became known to the Shoes Report magazine, on the first day of the store's operation, four times more pairs were sold than on average per day can be sold in a shoe store of this segment, and a comparable level of sales remained for several days after opening.
In the near future, Anatoly Levshin and the Caprice Vostok company are planning to develop the Caprice retail chain in Moscow, which consists of seven stores with a regular collection and one discount store. The next two Caprice shoe stores are expected to open before September, and at this rate, the entire chain could take less than a year to develop.
Photo: Sergey Afanasyev
On June 14 in Moscow, the German Caprice shoe store opened, the first and so far the only one in the capital. It is located in the building of house number 23 along Lomonosov Avenue between the clothing store "KhTS" and jewelry ...
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A year ago, the Danish company ECCO acquired the entire retail business of its Russian distributor, thus announcing the seriousness of its intentions and long-term plans for the Russian market. Danish brand shoes have long been known and loved in Russia. Throughout 2020, the company underwent changes related to the process of integration into the global ECCO, and in 2021 these transformations will continue. Denis Tomashevsky, General Director of ECCO Russia, told SR Editor-in-Chief Natalya Timashova about what has already been done and the company's immediate plans. This is the first interview with the head of ECCO's Russian office for the media.
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Hermes spring'21 clogs are in high demand
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Valentino factory in Tuscany burned to the ground
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Pop up presentation
Pop up store is a successful format in fashion retail, which is predicted to strengthen, flourish and new forms in the medium term. The emergence of the pop up store concept in the fashion industry is credited to the Japanese luxury apparel, footwear and accessories brand Comme Des Garçons (CDG), founded in 1969 by Rei Kawakubo. In 2004, the first CDG pop-up store opened in an abandoned building in Berlin. For the third year in a row in Russia, the brand has been regularly opening pop-ups in the Moscow department store Tsvetnoy, created and designed by Anna Balandina and her agency VM Guru. We talk about the unique CDG format with the brand's representative in Russia Larisa Kolmykova, the buyer of the Moscow Air concept store, the distributor of the Comme des Garçons, Walter van Beirendonck, Kidill, Charles Jeffery Loverboy, Undercover brands.
Fashion themes for the women's shoe range: PERSIST and RECOMPOSE.
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Turkish shoe exhibition Eksposhoes Antalya will be held from 18 to 20 May
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Nike sues nearly 600 US sneaker sites
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EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
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EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
Analysis of cases from the practice of retail sales of shoes and accessories
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How to fire a worker without tears, scandal and trial
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
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The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
