Partnership Strategy
The Ortomoda company entered into a strategic partnership agreement with the Italian shoe company Duna, a world-famous manufacturer of orthopedic footwear.
According to the company, a collection of orthopedic footwear for children and adolescents of the Italian brand Duna snicky will soon be on sale in Ortomoda shoe stores.
The Ortomoda Special Purpose Shoe Design Center has existed for over 10 years. Since 2008, the company has been placing particular emphasis on creating a retail network - both in Moscow and throughout Russia. Children's orthopedic shoes are becoming another important area of the company's activity. For the first time in Russia, Ortomoda began to use high-precision 3D scanning for the manufacture of orthopedic insoles.
Ortomoda company entered into a strategic partnership agreement with the Italian shoe company Duna, a world-famous manufacturer of orthopedic shoes. According to the company, soon ...
Вакантность в торговых центрах Москвы приближается к докризисному уровню
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Trend Island department store opened in Moscow in the Evropeisky shopping center
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Coach turned to Big Data analysis and won the interest of a young audience
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Christian Louboutin presented a collection in a cowboy style
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Fashion Week takes place in Moscow
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Turkish brand Vaneda on Euro Shoes
Street style, sport, outdoor, military – the main style directions of footwear of the company from Turkey
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
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Bertsy: what to look for when choosing a model
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
