Tamaris will develop franchising business in Russia
The German shoe brand Tamaris, operating in the medium / medium + segment, plans to actively develop the franchise market in the Russian market. Our country for Tamaris today is the second market after Germany, but in terms of the number of open single-brand stores in Russia, Tamaris is only at the beginning of its journey. So far, there are about 30 branded areas from 1000 around the world.
“We are ready to be actively involved in franchising,” said Friedrich Naumann, General Director of Wortmann Vostok LLC (Tamaris brand). - This requires high popularity of the brand on the market, and we have become more active in this direction. In particular, Tamaris has appeared in social networks, we are increasing our activity in advertising and PR. I can say that in the near future we have set ambitious goals, in the achievement of which our regional representatives help us. Thus, the Tamaris team is harmoniously developing the brand in all regions of the country at once, focusing its attention on cities with a population of over 500 thousand people ”.
During the five years that the German brand has been operating in the Russian market, the growth dynamics have been extremely optimistic, according to Naumann. Tamaris is certainly not immune to general volatility and currency fluctuations, but management is optimistic. “It is this challenging time that opens up tremendous growth prospects for us, as Tamaris has a unique selling proposition and we have something to offer our partners. In Russia, the number of shopping centers is growing, which generate demand for worthy shoe brands with an original concept. Tamaris is of great interest to them as a brand that, on the one hand, is only at the beginning of its franchise path in Russia, and on the other, has already managed to prove its success in Europe, ”said Friedrich Naumann.
The German footwear brand Tamaris, operating in the medium / medium + segment, plans to actively develop its franchise direction in the market ...
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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Difficulties in recruiting personnel and how to deal with them
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We form the salary of sellers: expert advice
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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