On 14 on September, German shoe brand Tamaris opened a new brand store in St. Petersburg. Monobrand store with a trading area of 95 sq. m. earned in the shopping center "Academ Park" (St. Petersburg, pr. Grazhdansky, 41).
The new Tamaris brand store has become the third brand store in St. Petersburg. Retail is developing by franchising. “Today, one of the strategic directions for Wortmann is the opening of Tamaris franchised stores. We call this a system partnership: on our part - the development and creation of innovative store design, collection, marketing, logistics, on the part of the partner - the sale of shoes to the final consumer, personnel management and local marketing. My partner and I are opening a new store and wish them further development and success in our joint business, ”commented Friedrich Naumann, Director General of Tamaris Brand in Russia, on the opening of the retail.
The interior design of the Tamaris store reflects the brand's global design trends. The brand's fans were presented with a new fall-winter 2019/20 collection: shoes, bags, accessories and shoe care cosmetics. Retail offers a wide selection of sporty, elegant and stylish models from the new season of capsule lines Fashletics by Tamaris, Tamaris Heart & Sole, Marcel Ostertag x Tamaris, and visitors could also note the incredible convenience of models from the PureRelax comfort footwear line.