Visual merchandising training for shoe stores
01.03.2017 1526

Visual merchandising training for shoe stores

“Visual merchandising for shoe stores and accessories”
Intensive training workshop, March 21-22, 2017 (2 days)

Listeners will be able to increase professional knowledge and practical skills in the field of commercial VM;

  • Format of active interaction of participants with a trainer;
  • 1 Day - Theory, work with cases and planograms of stores of real brands, practice in the store, as well as open Blitz consulting for training participants;
  • 2 Day - Practice in the store with working out the laws and rules of the VM, passed during the theoretical training day.

“Creating a fashion segment store: planning, zoning, Optimum capacity, vm design "
Training, 20 March 2017 (1 day)

During the training, students will learn rules and nuances of creating an effective fashion segment store:

  • how to properly plan your retail space using the assortment structure of the brand;
  • How to use collection sales analytics to optimize zoning, efficient rotation and location of collections on the trading floor; how to calculate the optimal capacity of TK;
  • How to reflect the brand’s DNA on the trading floor and manage the customer’s attention, thus increasing sales;
  • On global trends in the design of trading concepts and VM equipment

Trainings are addressed brand owners, retail managers, heads of VM departments and line specialists.
Participants are provided with teaching material.

Detailed training program and registration: http://www.vmguru.ru/training.php
phone + 7 (495) 741 1784

Intensive 2-day training with a workshop in the store and blitz-consulting of participants. The author and business coach is Anna Balandina. Training includes

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