Rieker
SEC Tsvetnoy topped the ranking of unique SECs
15.08.2014 3767

SEC Tsvetnoy topped the ranking of unique SECs

The experts of the international consulting company Knight Frank have compiled a rating of unique shopping centers in the capital region based on a study of retail property. The list was determined by a number of parameters: external and internal architectural and design solutions, a pool of tenants, the availability of original retail operators, entertainment, marketing campaigns.

Each parameter was assigned a weight coefficient depending on its role in the formation of a unique image of the object. So, for example, first of all, visitors pay attention to the composition of tenants and the entertainment component of shopping centers. At the same time, architectural forms and interior design have less impact on them.

As a result, the first three of the rating included the Tsvetnoy shopping center, GUM and Vegas shopping center on the Kashirskoye highway. The first one is distinguished by original content: most of its tenants are exclusively represented in the complex, many brands are presented in an unusual format.

The second place was taken by the GUM cultural heritage site. Many architectural elements of the complex have been preserved since its construction in the 1893 year. Today, the popularity of the complex is due to a combination of shops of the best world brands, restaurants, marketing campaigns and numerous cultural events.

Closes the TOP-3 SEC "Vegas". The shopping areas of the complex are designed in their own theme. The mall is notable for its rich entertainment infrastructure and a children's amusement park with an 18-meter Ferris wheel.

The experts of the international consulting company Knight Frank have compiled a rating of unique shopping centers in the capital region based on a study of retail property.
5
1
Rating

Latest News

Geox presented its fall-winter 2021 collection in Milan

Italian footwear and apparel brand Geox has unveiled a new season as part of Milan Fashion Week. The collection includes models of men's and women's shoes for every day, the main feature of which is traditionally for Geox "breathable" properties.
02.03.2021 38

Interview with Friedrich Naumann, CEO of Wortmann Vostok, official representative of Tamaris in Russia

About what the year of the pandemic was for the German brand Tamaris, about the challenges of the time, the support of partners in the crisis, the impact of online technologies, and about the brand's new collection with Friedirch Naumann, CEO of Wortmann Vostok, the official ...
01.03.2021 56

The only exhibition of European footwear brands in Russia EURO SHOES premiere collection opened in Moscow today

Moscow, March 1, 2021. The largest international exhibition of footwear, bags and accessories in the total look format has started in the capital's event hall MAIN STAGE. Manufacturers from Germany, Italy, Spain, Turkey and other European countries represent ...
01.03.2021 245

Farfetsh will cooperate with Bosco di Cilegi

Farfetsh, one of the world's largest online platforms for the sale of fashionable goods, has entered into a cooperation agreement with Bosco di Cilegi, a major player in the Russian luxury fashion market. In the course of cooperation, the online platform ...
01.03.2021 115

"Honest Mark" transfers the participants of the marking system to electronic document flow

The operator of the labeling system - CRPT - drew up a plan for the transition to electronic document management for those who work with labeled goods. According to the decree of the government of the Russian Federation of December 25.12.2020, 2273 No. 1, from January 2022, XNUMX, use only ...
01.03.2021 127
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning