Under Armor opens a pop-up store in Moscow in Gorky Park Under Armor HOVR Sonic Sneakers
14.05.2018 3285

Under Armor opens a pop-up store in Moscow in Gorky Park

Under Armor, an international brand that produces high-tech sportswear, shoes and accessories, opens a pop-up store in Moscow in Gorky Park, near the Crimean bridge.


The pop-up store will be open May 19 from 13:00 to 21:00 and May 20 from 12:00 to 21:00. The brand is preparing a special running space dedicated to the new generation UA ​​HOVR running shoes. The innovative system that they use creates a feeling of "zero gravity." The technology is presented in two models of the new UA HOVR Sonic and UA HOVR Phantom running shoes. The lightweight UA HOVR Sonic (weight - 272 g.) Are designed primarily for long-distance running, while the stylish and soft UA HOVR Phantom (weight - 300,5 g.) Are more suitable for short speed runs.

In the HOVR House space, visitors can not only try on and buy shoes, but also apply a customized pattern to their new sneakers, as well as take part in jogging for participants in the Moscow Half Marathon under the guidance of I Love Supersport trainers (May 19 at 15 and 17 hours) and others running competitions. The brand is holding a special promotion "throw away your old shoes and buy a pair of new HOVR Sonic sneakers with a 30% discount." .


Under Armor, an international brand that produces high-tech sportswear, footwear and accessories, opens a pop-up store in Moscow in Gorky Park, near Krymsky ...
5
1
Rating

Latest News

The dispute between the tax authorities and Ralf Ringer continues.

Federal Tax Service Inspectorate No. 15 for Moscow filed a lawsuit in the Arbitration Court against Ralf Ringer Production LLC, a subsidiary of the shoe retailer Ralf Ringer, seeking 1,28 billion rubles. As Andrey Berezhnoy, the company's CEO and owner, told Kommersant, the claim is related to…
11.11.2025 132

Online second-hand platforms are investing in product authentication.

The latest high-profile lawsuit—Dior's case against luxury stock marketplace Showroomprivé—has forced online platforms to pay even closer attention to the authentication of luxury brand products they list on…
11.11.2025 149

EKONIKA launched a campaign in support of its holiday collection.

Footwear and accessories brand EKONIKA supported the launch of its New Year's collection with a space-themed advertising campaign, "Once Upon a Time in the Universe."
11.11.2025 180

The US has postponed tariff increases on Chinese shoe imports for a year.

American footwear companies have received a one-year deferment on increasing tariffs on footwear imports from China. An executive order published on the White House website clarifies that the US will suspend "increased reciprocal tariffs" on imports from China until 00:01 AM.
10.11.2025 387

Tanners champion leather as a sustainable material at COP 30

The COP 30 climate summit begins in Brazil. Tanners are demanding a rethinking of natural leather and its recognition as a sustainable biomaterial that supports a circular economy.
10.11.2025 379
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning