Rieker
Ural people prefer branded shoes
16.09.2011 2241

Ural people prefer branded shoes

Uralians prefer branded footwear. This was reported by the majority of respondents in the course of the research of the market of children's footwear in Yekaterinburg, which was carried out by the ExMedia agency by order of the Mila company - wholesale footwear. "

Most often, the choice dwells on the proposals of the middle price segment. Thus, by the popularity of purchases, Kotofey continues to lead the third year, followed by Zebra, which over the past year has strengthened its position by 10%, in contrast to Antelope, which now occupies the third place.

It is also worth noting that residents of the Ural capital are increasingly buying shoes for children in large shopping centers and online stores. Over the year (August 2011 to August 2010), the share of such purchases increased significantly. Other pronounced trends are an increase in the share of the upper (expensive) segment, an increase in customer demands, as well as a clearer distinction between brands.

“The market finally begins to be branded, each brand of shoes gradually occupies its own niche and remains in the minds of buyers. For comparison, three years ago, when we were just starting this series of studies, it was very difficult for customers to name any brands of children's shoes themselves, the market was NoName, ”said Alexander Borodin, manager of Mila - Wholesale Shoes.

The marketing research of the children's footwear market was carried out using a telephone survey method, during which more than 60 thousand calls were made and 600 residents of Yekaterinburg expressed their opinion.

Ural people prefer branded shoes. This was reported by the majority of respondents during a study of the market of children's shoes in Yekaterinburg, which was conducted by ExMedia on the order of the company ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Vietnam COVID-19 outbreak could affect shoe exports

Stringent isolation measures to quell the COVID-19 outbreak in Vietnam threaten to lead to a drop in footwear exports in the second half of 2021. Companies like Nike are already facing supply chain disruptions, writes ...
04.08.2021 66

Zalando continues to expand its operations in Eastern Europe

Germany's largest online platform for the sale of footwear, apparel and fashion accessories, Zalando, continues to expand into Eastern European markets. After the company entered the markets of Lithuania, Slovakia and Slovenia at the beginning of the year, today ...
04.08.2021 71

Crocs collaborates with Chinese brand Sankuanz

Crocs collaborated with the Chinese fashion brand, a regular at Fashion Weeks, Sankuanz to launch a collection of three unique pieces. It was created in the concept of Shoes for Shoes from ...
04.08.2021 74

In the first half of 2021, the number of purchases in traditional retail grew by 69%

According to analysts from Russian Standard Bank, who analyzed purchasing activity for cards of all banks in its acquiring network, by the end of the first half of 2021, the number of purchases in traditional retail increased by ...
03.08.2021 302

Ara Shoes changes the image and chooses the sport

German comfort footwear brand Ara Shoes has taken a landmark turn in design over the past year with a new line of sporty footwear. The new Energystep line is distinguished by bright colors, it is focused on more ...
03.08.2021 358
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning