shoesstar
In 2011, TsentrObuv plans to open 250 new stores
21.02.2011 2668

In 2011, TsentrObuv plans to open 250 new stores

The shoe retailer TsentrObuv plans to double its retail network in 2011 by opening 250 new stores. This is the official development strategy that Retailer.RU talked about in the company.

The first five of the planned stores were already opened in January in Moscow, Kemerovo, Tolyatti and Almetyevsk. Now the network operates more than 300 stores, about 100 of which were opened in 2010.

The shoe retailer plans to develop in several regions at once - 44 retail facilities will be opened in Siberia, 43 in the North-West region, 55 in the Volga region, 50 in the Central region, 32 in the south of Russia, 26 in the Urals.

For the opening of new TsentrObuv stores, more than 60 sites have already been approved both in shopping centers and in street-retail format.

“The sites are as close as possible to metro stations, public transport stops and areas of population concentration (“ sleeping ”areas),” commented TsentrObuv. “In provincial cities - in the central part of the city, in clothing markets, shopping centers adjacent to market squares, train stations, bus stations.”

The company did not disclose investments in network development. According to Anton Titov, the general director of the Obuv Rossii chain, the opening of a shoe store together with commercial content will cost 7-10 million rubles.

Where the retailer plans to take funds for the development of the network, the company does not say. Earlier, Kommersant reported that TsentrObuv hired Renaissance Capital and Morgan Stanley banks to organize an IPO on the London or Hong Kong exchanges in the fall of 2011. The plans of the shoe network owners, Sergey Lomakin and Artem Khachatryan, to sell their own shares and an additional issue of approximately $ 500 million

According to the Director General of the National Shoe Union of Russia Natalia Demidova, the launch of 250 stores in one year at once is a very sharp breakthrough in development. “Even in pre-crisis times, shoe chains opened 15 stores a year,” says Natalia Demidova. “So, TsentrObuv is taking a very bold step, now announcing such plans.”

The TsentrObuv company was founded in 1992. First, the company was engaged in the wholesale supply of shoes, from 1996, it began to build a chain of stores in Moscow and the Moscow Region, then it entered regional markets. In total, more than 300 CenterObuv stores operate in Russia, of which more than 30 of franchised stores. The company also develops a network of mono-brand shoe stores Centro, which includes about 100 facilities.

The shoe retailer TsentrObuv plans to double its retail network in 2011 by opening 250 new stores. This is the official development strategy Retailer.RU is talking about ...
5
1
Rating
Midinblu

Latest News

Aymod exhibition starts in Istanbul

Today in Istanbul, at the CNR Expo exhibition center, the 63rd Aymod international exhibition of shoes, bags and accessories, the largest b2b platform in Turkey, opened.
30.09.2020 158

Fashion Consulting Group predicts a radical reduction in turnover in the fashion retail market

According to Anush Gasparyan, Commercial Director of Fashion Consulting Group, as a result of the pandemic, the range of fall in the fashion market in Russia may range from 25% to 40%. This will largely depend on the situation in the second half of the year.
30.09.2020 276

Repetition of quarantine could be fatal for about 40% of Russian companies

According to a study by the Rabota.ru service, about 39% of Russian companies believe that they will not survive in the event of the introduction of repeated severe restrictive measures due to the spread of the coronavirus, - writes RBC.
29.09.2020 271

The New Fashion Industry Forum Beinopen will be held online in October

Forum of the new fashion industry Beinopen: about the future of the ecosystem of fashion, light industry and retail. This year, the event will be held entirely online for the first time.
29.09.2020 148

Vintage and futurism meet in the new Salvatore Ferragamo shoe collection

For the Italian luxury brand Salvatore Ferragamo's new Spring / Summer'21 collection, creative director Paul Edru drew inspiration from Alfred Hitchcock's thrilling films. And the most cinematic part of the collection is shoes, ...
29.09.2020 251
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning