Rieker
In 2011, TsentrObuv plans to open 250 new stores
21.02.2011 2550

In 2011, TsentrObuv plans to open 250 new stores

The shoe retailer TsentrObuv plans to double its retail network in 2011 by opening 250 new stores. This is the official development strategy that Retailer.RU talked about in the company.

The first five of the planned stores were already opened in January in Moscow, Kemerovo, Tolyatti and Almetyevsk. Now the network operates more than 300 stores, about 100 of which were opened in 2010.

The shoe retailer plans to develop in several regions at once - 44 retail facilities will be opened in Siberia, 43 in the North-West region, 55 in the Volga region, 50 in the Central region, 32 in the south of Russia, 26 in the Urals.

For the opening of new TsentrObuv stores, more than 60 sites have already been approved both in shopping centers and in street-retail format.

“The sites are as close as possible to metro stations, public transport stops and areas of population concentration (“ sleeping ”areas),” commented TsentrObuv. “In provincial cities - in the central part of the city, in clothing markets, shopping centers adjacent to market squares, train stations, bus stations.”

The company did not disclose investments in network development. According to Anton Titov, the general director of the Obuv Rossii chain, the opening of a shoe store together with commercial content will cost 7-10 million rubles.

Where the retailer plans to take funds for the development of the network, the company does not say. Earlier, Kommersant reported that TsentrObuv hired Renaissance Capital and Morgan Stanley banks to organize an IPO on the London or Hong Kong exchanges in the fall of 2011. The plans of the shoe network owners, Sergey Lomakin and Artem Khachatryan, to sell their own shares and an additional issue of approximately $ 500 million

According to the Director General of the National Shoe Union of Russia Natalia Demidova, the launch of 250 stores in one year at once is a very sharp breakthrough in development. “Even in pre-crisis times, shoe chains opened 15 stores a year,” says Natalia Demidova. “So, TsentrObuv is taking a very bold step, now announcing such plans.”

The TsentrObuv company was founded in 1992. First, the company was engaged in the wholesale supply of shoes, from 1996, it began to build a chain of stores in Moscow and the Moscow Region, then it entered regional markets. In total, more than 300 CenterObuv stores operate in Russia, of which more than 30 of franchised stores. The company also develops a network of mono-brand shoe stores Centro, which includes about 100 facilities.

The shoe retailer TsentrObuv plans to double its retail network in 2011 by opening 250 new stores. This is the official development strategy Retailer.RU is talking about ...
5
1
Rating
Midinblu

Latest News

Fashion Weeks in Paris, Milan and London canceled or postponed

Due to the fact that no end to quarantine measures taken during the coronavirus epidemic in European countries is yet visible, summer Fashion Weeks in Paris, Milan and London have been canceled or postponed.
28.03.2020 337

Detsky Mir does not quarantine

Detsky Mir Group announces that it will continue to work during the announced week-long vacations. All the Detsky Mir stores in Russia will continue to operate normally.
27.03.2020 918

The cost of participation in Euro Shoes is offset

The international shoes exhibition Euro Shoes Premiere Collection, which takes place twice a year in Moscow at the Sokolniki Exhibition and Convention Center, is supported and subsidized from the budget of Moscow and a number of Russian regions.
27.03.2020 319

Portal explored a collection of Marilyn Monroe shoe models and created his

The key idea of ​​the spring-summer collection of the Portal shoe brand has been a rethinking of elegance. Designers of the brand studied their favorite shoe models of the Hollywood star, the universally recognized standard of femininity Marilyn Monroe and decided to offer their ...
27.03.2020 321

Conceptual store of Georgian designers IERI store launches online store with worldwide delivery

On the IERIstore.com platform, items from the collections of 27 designers from Georgia or those who draw inspiration from this country are presented, ”the IERI store official press release says. Here are clothes, shoes, bags, jewelry and even carpets ...
27.03.2020 428
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning