Rieker
In Yekaterinburg, the popularity of children's shoe brands is being investigated
23.08.2011 2222

In Yekaterinburg, the popularity of children's shoe brands is being investigated

ExMedia conducts market research on the market of children's shoes in Yekaterinburg.

The purpose of the study is not only the current analysis of the Ural capital market, but also its dynamic changes from 2008 to 2011 years. The target group includes mothers with experience of no more than 12 years who have made the purchase of children's shoes at least once in the last year.

“For us, this study is conducted annually and is not only useful information in our work, but also an indicator of the effectiveness of advertising campaigns that we regularly launch. For example, last year, after an active advertising campaign by Kotofei, a study showed a dramatically increased brand awareness and customer loyalty. Let's see what will happen to the brand this year, because advertising in Yekaterinburg was only supportive, not active, as before, "said the manager of Mila - wholesale footwear" Alexander Borodin.

According to ExMedia, the study will analyze the brand’s fame, customer loyalty to it, and experience of successful or unsuccessful purchases. In addition, an assessment will be made of the impact of price changes on the nature of the purchase and the behavior of the target audience. In total, the study will involve at least two thousand respondents.

ExMedia conducts market research on the market of children's shoes in Yekaterinburg.
5
1
Rating
Midinblu

Latest News

Crocs has released a collaboration with French musician Vladimir Koshmar

Images of a mask-skull, a heart and an inscription with the name of the artist became the distinctive design elements of the new clogs, published in the collaboration between Crocs and French musician Vladimir Koshmar.
21.01.2021 205

Nike sues nearly 600 US sneaker sites

American sports giant Nike has sued 589 websites for allegedly selling fake versions of Nike and Converse shoes online.
21.01.2021 284

Revenue of Detsky Mir Group in 2020 increased by 11%

At the end of 2020, the consolidated revenue of Detsky Mir Group amounted to 142,9 billion rubles, an increase of 11%. In the 4th quarter of 2020, the group's consolidated revenue increased by 14,4% compared to the same ...
21.01.2021 186

Adidas Reveals Ultraboost 21 Running Shoes

The updated silhouette of the adidas Ultraboost 21 running shoe features increased cushioning. LEP (Linear Energy Push) technology integrated into the outsole provides 15% more stability in the forefoot and midfoot, - ...
21.01.2021 226

Christian Louboutin announces orange as the "new black"

In defiance of the Pantone Color Institute, which announced the combination of gray and yellow as the main colors of 2021, the French luxury shoe brand Christian Louboutin made a statement and called orange the "new black". The brand started this ...
20.01.2021 372
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning