In Yekaterinburg, the popularity of children's shoe brands is being investigated
23.08.2011 3035

In Yekaterinburg, the popularity of children's shoe brands is being investigated

ExMedia conducts market research on the market of children's shoes in Yekaterinburg.

The purpose of the study is not only the current analysis of the Ural capital market, but also its dynamic changes from 2008 to 2011 years. The target group includes mothers with experience of no more than 12 years who have made the purchase of children's shoes at least once in the last year.

“For us, this study is conducted annually and is not only useful information in our work, but also an indicator of the effectiveness of advertising campaigns that we regularly launch. For example, last year, after an active advertising campaign by Kotofei, a study showed a dramatically increased brand awareness and customer loyalty. Let's see what will happen to the brand this year, because advertising in Yekaterinburg was only supportive, not active, as before, "said the manager of Mila - wholesale footwear" Alexander Borodin.

According to ExMedia, the study will analyze the brand’s fame, customer loyalty to it, and experience of successful or unsuccessful purchases. In addition, an assessment will be made of the impact of price changes on the nature of the purchase and the behavior of the target audience. In total, the study will involve at least two thousand respondents.

ExMedia conducts market research on the market of children's shoes in Yekaterinburg.
5
1
Rating

Latest News

Crocs and Irish brand Simone Rocha launch first collaboration

Simone Rocha has redesigned three classic Crocs silhouettes, including the Siren Clog, the iconic Croc and the Quick Trail. The collection will go on sale on April 10. Crocs models, interpreted by the Irish designer, are decorated with the signature…
29.03.2024 176

Fashion house Valentino has named its new creative director

Italian designer Alessandro Michele, who left Gucci last November, has been appointed the new creative director of the fashion house Valentino. Valentino announced the new appointment about a week after the resignation of the previous one...
28.03.2024 177

Results of the series of International Shoe Exhibitions SHOESSTAR AUTUMN-WINTER 2024/2025

The next season of the SHOESSTAR footwear and leather goods exhibitions has ended - autumn-winter 2024/25. This time the series included 5 exhibitions, which took place from mid-February to mid-March 2024 in Khabarovsk, Yekaterinburg,…
28.03.2024 192

EKONIKA increased revenue by 51% in January-February 2024.

The EKONIKA network notes a significant increase in revenue; in the first two months of 2024 it increased by 51%. Vice President of Novard Group of Companies (owns EKONIKA) Sergei spoke about this at the Retail 2024 conference...
28.03.2024 231

An increase in the number of new openings in the fashion retail segment is noted in St. Petersburg

According to Nikoliers, in the first quarter of 2024, the activity of tenants in shopping center areas increased in St. Petersburg. Moreover, more than half of all openings - 25 out of 45 were in fashion retail, writes...
28.03.2024 239
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning