ExMedia conducts market research on the market of children's shoes in Yekaterinburg.
The purpose of the study is not only the current analysis of the Ural capital market, but also its dynamic changes from 2008 to 2011 years. The target group includes mothers with experience of no more than 12 years who have made the purchase of children's shoes at least once in the last year.
“For us, this study is conducted annually and is not only useful information in the work, but also an indicator of the effectiveness of advertising campaigns that we regularly launch. So, for example, last year after an active advertising campaign of Kotofey, the study showed a sharp increase in brand awareness and customer loyalty. We’ll see what will happen to the brand this year, because advertising in Yekaterinburg was only supportive, and not active, as before, ”said Alexander Borodin, manager of Mila - Wholesale Shoes.
According to ExMedia, the study will analyze the brand’s fame, customer loyalty to it, and experience of successful or unsuccessful purchases. In addition, an assessment will be made of the impact of price changes on the nature of the purchase and the behavior of the target audience. In total, the study will involve at least two thousand respondents.