As a result of the presentation of the Zebra trademark, which ended in Yekaterinburg on May 15, the volume of applications exceeded 25 thousand pairs. The maximum number of orders was collected for rubber shoes. “In general, the results of the presentation are not bad, even higher than we expected,” comments Andrey Osnovin, senior manager of Mila - wholesale footwear.
After analyzing the situation, the company's specialists came to the conclusion that the majority of entrepreneurs in the Urals are not ready to plan their activities in advance. Orders for children's shoes in bulk are executed in smaller quantities, which ultimately affects the breadth and complexity of the range presented to the distributor in season, which is why there may not be enough for everyone who wants to choose from the remaining product balances.
“A reflex of caution is triggered by entrepreneurs; not everyone wants to invest money in goods right away. At the same time, they know and are sure that Mila will bring a sufficient number of shoes to the season and will take all the risks on themselves. Of course, it will be so. But at the same time, we rely on statistics from past seasons. Therefore, with a decrease in the number of orders for presentations, we lower orders for manufacturers. And the situation may happen, as with the Kotofey felt boots last year, when orders for them were small at the presentation, and in season the demand was unusually high, ”said Andrey Osnovin.