In Yekaterinburg, the volume of orders for children's shoes "Zebra" exceeded 25 thousand pairs
23.05.2011 3960

In Yekaterinburg, the volume of orders for children's shoes "Zebra" exceeded 25 thousand pairs

As a result of the presentation of the Zebra trademark, which ended in Yekaterinburg on May 15, the volume of applications exceeded 25 thousand pairs. The maximum number of orders was collected for rubber shoes. “In general, the results of the presentation are not bad, even higher than we expected,” comments Andrey Osnovin, senior manager of Mila - wholesale footwear.

After analyzing the situation, the company's specialists came to the conclusion that the majority of entrepreneurs in the Urals are not ready to plan their activities in advance. Orders for children's shoes in bulk are executed in smaller quantities, which ultimately affects the breadth and complexity of the range presented to the distributor in season, which is why there may not be enough for everyone who wants to choose from the remaining product balances.

“A reflex of caution is triggered by entrepreneurs; not everyone wants to invest money in goods right away. At the same time, they know and are sure that Mila will bring a sufficient number of shoes to the season and will take all the risks on themselves. Of course, it will be so. But at the same time, we rely on statistics from past seasons. Therefore, with a decrease in the number of orders for presentations, we lower orders for manufacturers. And the situation may happen, as with the Kotofey felt boots last year, when orders for them were small at the presentation, and in season the demand was unusually high, ”said Andrey Osnovin.

As a result of the presentation of the Zebra trademark, which ended in Yekaterinburg on May 15, the volume of applications exceeded 25 thousand pairs. The maximum number of orders was collected for rubber ...
5
1
Rating

Latest News

Tamaris presented a new spring-summer collection of the NEWD premium line.

Elegant luxury – that’s what this line of the German brand can be called. The new collection includes premium models that will perfectly complete any look and become a spectacular addition…
21.05.2024 89

Sport Casual Moscow will present collections of sports and hiking shoes, clothing and equipment

The summer exhibition and presentation of Sport Casual Moscow will be held in Moscow, at the Izmailovo Alfa Hotel on June 3-5, 2024 with the support of the Ministry of Industry and Trade of Russia and the Russian Outdoor Group (Russian Outdoor…
21.05.2024 92

Jimmy Choo selects Princess Gauravi Kumari as its brand ambassador for India

Jimmy Choo is strengthening its position in India, the luxury footwear and accessories brand has attracted an Indian princess to its advertising campaign. Jaipur royal family member Princess Gauravi Kumari has been appointed Jimmy Choo India brand ambassador, writes...
21.05.2024 209

France sees a stronger leather trade surplus in 2023.

France sees leather exports grow by 6% in 2023 to reach €1 billion, while imports remain stable at €14 billion. A trade surplus of €5 billion was possible in...
21.05.2024 176

Ronnie Fieg turned Clarks loafers into sandals

The ongoing collaboration between Clarks and Kith sees the British moccasin brand launch two new sandal styles for spring/summer 2024. The new Ridgevale and Brixham silhouettes are available in four colourways...
20.05.2024 404
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning