Rieker
In Yekaterinburg, the volume of orders for children's shoes "Zebra" exceeded 25 thousand pairs
23.05.2011 3108

In Yekaterinburg, the volume of orders for children's shoes "Zebra" exceeded 25 thousand pairs

As a result of the presentation of the Zebra trademark, which ended in Yekaterinburg on May 15, the volume of applications exceeded 25 thousand pairs. The maximum number of orders was collected for rubber shoes. “In general, the results of the presentation are not bad, even higher than we expected,” comments Andrey Osnovin, senior manager of Mila - wholesale footwear.

After analyzing the situation, the company's specialists came to the conclusion that the majority of entrepreneurs in the Urals are not ready to plan their activities in advance. Orders for children's shoes in bulk are executed in smaller quantities, which ultimately affects the breadth and complexity of the range presented to the distributor in season, which is why there may not be enough for everyone who wants to choose from the remaining product balances.

“A reflex of caution is triggered by entrepreneurs; not everyone wants to invest money in goods right away. At the same time, they know and are sure that Mila will bring a sufficient number of shoes to the season and will take all the risks on themselves. Of course, it will be so. But at the same time, we rely on statistics from past seasons. Therefore, with a decrease in the number of orders for presentations, we lower orders for manufacturers. And the situation may happen, as with the Kotofey felt boots last year, when orders for them were small at the presentation, and in season the demand was unusually high, ”said Andrey Osnovin.

As a result of the presentation of the Zebra trademark, which ended in Yekaterinburg on May 15, the volume of applications exceeded 25 thousand pairs. The maximum number of orders was collected for rubber ...
5
1
Rating

Latest News

New brand of architectural footwear 4CCCCEES entered Russia

4CCCCEES footwear brand was created by Korean-born Sun Min Park, a graduate of the Royal College of Art in London, who was once the chief designer of the United Nude architectural shoe brand. Fans of the latter can rejoice, as ...
20.04.2021 114

Adidas has released sneakers from leather synthesized from mushrooms

Adidas has announced the launch of the first sneaker with an innovative mushroom-based material, Mylo, that looks and feels like leather. The first footwear created on the basis of mushroom leather was adidas Stan Smith sneakers, - ...
20.04.2021 133

Italy plans to reopen exhibitions from July

Italian Industry Minister Giancarlo Giorgetti announced the possible reopening of exhibitions in Italy from July 2021. Events are currently suspended due to the pandemic ...
19.04.2021 104

Euro Shoes launched a wholesale marketplace EUROSHOES.MARKET

Since March 2021, a wholesale marketplace for footwear, accessories, lasts and leather - Euroshoes.market - has been launched. This is the most convenient and efficient platform for brands to interact with retail. You can order products in bulk from the site right now ...
19.04.2021 303

UGG California Collaborates With Feng Chen Wan

Chinese-born London designer Feng Chen Wang has interpreted the style of UGG shoes in her own way. Her task was to create a shoe model for spring and summer, and in April a universal model came out (“three in ...
19.04.2021 138
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning