Rieker
In Yekaterinburg, the volume of orders for children's shoes "Zebra" exceeded 25 thousand pairs
23.05.2011 3605

In Yekaterinburg, the volume of orders for children's shoes "Zebra" exceeded 25 thousand pairs

As a result of the presentation of the Zebra trademark, which ended in Yekaterinburg on May 15, the volume of applications exceeded 25 thousand pairs. The maximum number of orders was collected for rubber shoes. “In general, the results of the presentation are not bad, even higher than we expected,” comments Andrey Osnovin, senior manager of Mila - wholesale footwear.

After analyzing the situation, the company's specialists came to the conclusion that the majority of entrepreneurs in the Urals are not ready to plan their activities in advance. Orders for children's shoes in bulk are executed in smaller quantities, which ultimately affects the breadth and complexity of the range presented to the distributor in season, which is why there may not be enough for everyone who wants to choose from the remaining product balances.

“A reflex of caution is triggered by entrepreneurs; not everyone wants to invest money in goods right away. At the same time, they know and are sure that Mila will bring a sufficient number of shoes to the season and will take all the risks on themselves. Of course, it will be so. But at the same time, we rely on statistics from past seasons. Therefore, with a decrease in the number of orders for presentations, we lower orders for manufacturers. And the situation may happen, as with the Kotofey felt boots last year, when orders for them were small at the presentation, and in season the demand was unusually high, ”said Andrey Osnovin.

As a result of the presentation of the Zebra trademark, which ended in Yekaterinburg on May 15, the volume of applications exceeded 25 thousand pairs. The maximum number of orders was collected for rubber ...
5
1
Rating

Latest News

Roses and fur - trends in shoe design

In the shoe collections of fashion brands for the autumn-winter 2023 season, several bright trends can be noted, including the use of fur and…
31.03.2023 67

Shoe sales in Russia decreased by 10,5%

According to the results of 2022, shoe sales decreased by more than 10%, TASS reports with reference to the analysis of the operator of the mandatory labeling system in Russia, the Center for the Development of Advanced Technologies and the National Scientific Competence Center ...
31.03.2023 75

Lamoda personalized the catalog using artificial intelligence

Lamoda, an online platform for the sale of fashion, beauty and lifestyle products, has simplified and accelerated the process of searching for products in its catalog. With the help of artificial intelligence, the service has learned to predict which products will be of interest to a particular…
30.03.2023 80

Santoni unveils new 'Sneak-Air' sneaker

The new model of the Italian luxury shoe brand Santoni has been named "Sneak-Air", and is distinguished by the original coloring. The upper of the shoe does not have a uniform color, it is decorated with many graphic shades. This visual effect is achieved in…
30.03.2023 163

Footwear production grows in Moscow

Over the year, the volume of footwear production in Moscow increased by 1,5 times. In January 2023, shoe factories produced 148,8 thousand pairs of shoes, an annual growth of 48,3%, according to the website of the Moscow Mayor. More than 200…
29.03.2023 173
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning