The Sneakerboy sports shoe store in Melbourne, in fact, is an online supermarket, but with the opportunity to try on and touch the model you like. Buyers come here as a warehouse, choose shoes, scan their code with a smartphone, and then make a virtual purchase with home delivery and without heavy bags in their hands.
Designers decided to emphasize the unusualness of the Australian store concept with an unusual space.
Specialists of the March Studio design studio decided to turn the store premises into an underground subway tunnel, with a characteristic layout, concrete floor and lighting.
The journey into the bowels of the tunnel-store begins from the entrance, through the round door, and continues in the long trading hall, along endless racks with hundreds of models of sneakers
The atmosphere changes depending on the lighting: the trading floor is either flooded with bright festive light, or it is immersed in twilight with a red LED backlight along the shelves.