In a new format
07.06.2012 2089

In a new format

By the end of 2012 Obuv Rossii will invest 80 million rubles in the development of a new format of Westfalika stores for shopping centers.

Obuv Rossii is launching a new Westfalika store format adapted for shopping centers. The assortment will distinguish them from the street format: 20% of the collection will be more expensive fashionable footwear; display of goods and trade equipment: instead of economy panels - modern trade equipment using 3D varnish. The first stores of the new format will start opening in August 2012, and by the end of the year 10 outlets will open in the cities of Krasnoyarsk, Novosibirsk, Tyumen, St. Petersburg. In total, by the end of 2012, the company will invest 80 million rubles in the development of the "shopping centers" direction.

According to the forecasts of the marketing department of the Obuv Rossii company, in the next 5-7 years retail revenue will be redistributed between street format and shopping centers in a 50/50 ratio. This has already happened in Moscow and St. Petersburg, and this trend is spreading across the regions. Shopping centers are increasing in popularity and gradually pulling off the consumer flow.

The area of ​​new Westfalika stores for shopping centers is 100-120 sq.m. Investments in the opening of one store will amount to 7-8 million rubles, taking into account the inventory. The new format of Westfalika stores will allow Obuv Rossii to attract a younger and more solvent audience visiting shopping centers to the stores. In the next 5-7 years Obuv Rossii will open such stores throughout the country. The share of shopping centers in the company's retail revenue will be increased to 50% (currently 15-20%).

By the end of the 2012 of the year, Obuv Rossii will invest 80 million rubles in the development of a new format for Westfalika stores for shopping centers. Obuv Rossii launches a new format for Westfalika stores, ...
5
1
Rating

Latest News

Crocs and Irish brand Simone Rocha launch first collaboration

Simone Rocha has redesigned three classic Crocs silhouettes, including the Siren Clog, the iconic Croc and the Quick Trail. The collection will go on sale on April 10. Crocs models, interpreted by the Irish designer, are decorated with the signature…
29.03.2024 177

Fashion house Valentino has named its new creative director

Italian designer Alessandro Michele, who left Gucci last November, has been appointed the new creative director of the fashion house Valentino. Valentino announced the new appointment about a week after the resignation of the previous one...
28.03.2024 180

Results of the series of International Shoe Exhibitions SHOESSTAR AUTUMN-WINTER 2024/2025

The next season of the SHOESSTAR footwear and leather goods exhibitions has ended - autumn-winter 2024/25. This time the series included 5 exhibitions, which took place from mid-February to mid-March 2024 in Khabarovsk, Yekaterinburg,…
28.03.2024 193

EKONIKA increased revenue by 51% in January-February 2024.

The EKONIKA network notes a significant increase in revenue; in the first two months of 2024 it increased by 51%. Vice President of Novard Group of Companies (owns EKONIKA) Sergei spoke about this at the Retail 2024 conference...
28.03.2024 234

An increase in the number of new openings in the fashion retail segment is noted in St. Petersburg

According to Nikoliers, in the first quarter of 2024, the activity of tenants in shopping center areas increased in St. Petersburg. Moreover, more than half of all openings - 25 out of 45 were in fashion retail, writes...
28.03.2024 240
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning