The first Unicel brand store in Novosibirsk was opened on the street. B. Khmelnitsky, on March 27 the company opens a store on the street. Gogol.
Two more branded retail outlets will appear in the first quarter of 2012 at ul. Pokryshkina and on Dzerzhinsky ave., Said Polina Lelekina, manager of the brand development department of CJSC “Shoe firm“ Unichel ”. In large cities, shops open at the rate of 1 per 60-100 thousand population, since they are positioned as family and should be close to the house, noted P. Lelekina.
The area opened by Unichel stores averages 150 – 300 square. m. Ms. Lelekina found it difficult to name investments in the opening of one point.
Unichel stores operate in the mass market segment. The average bill is 1300 rubles. Here are men's, women's and children's shoes. In addition to Unichel products, other Russian manufacturers are represented in the assortment of company retail, the news.ngs.ru website reports.
The shoe company "Unichel" is one of the largest Russian footwear manufacturers, founded in 1932 in Chelyabinsk. Today the company unites three shoe factories - in Chelyabinsk, Zlatoust and Orenburg. The retail network "Unichel" has more than 320 stores in 130 Russian cities.
The first Unicel brand store in Novosibirsk was opened on the street. B. Khmelnitsky, on March 27, the company opens a store on the street ...