Large Unichel shoe network came to Novosibirsk
The first company store "Unichel" in Novosibirsk opened on the street. B. Khmelnitsky, 27 March, the company opens a store on the street. Gogol.
Two more branded retail outlets will appear in the first quarter of 2012 of the year on the street. Pokryshkina and on Dzerzhinsky Ave., said Polina Lelekina, manager of the brand development department of CJSC Unichel shoe company. In large cities, stores open at the rate of 1 for 60 – 100 thousand people, as they are positioned as family and should be near the house, noted P. Lelekina.
The area opened by Unichel stores averages 150 – 300 square. m. Ms. Lelekina found it difficult to name investments in the opening of one point.
Unichel stores operate in the mass market segment. The average bill is 1300 rubles. Here are men's, women's and children's shoes. In addition to Unichel products, other Russian manufacturers are represented in the assortment of company retail, the news.ngs.ru website reports.
Unichel shoe company is one of the largest Russian shoe manufacturers, founded in Chelyabinsk in 1932. Today the company combines three shoe factories - in Chelyabinsk, Zlatoust and Orenburg. The retail chain Unichel has more than 320 stores in 130 Russian cities.
The first company store "Unichel" in Novosibirsk opened on the street. B. Khmelnitsky, 27 March, the company opens a store on the street. Gogol.
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