More than 70 representatives of retailers, associations and small businesses gathered on October 29 at the Second Retail Franchise Conference ShopAndMall.Ru. The keynote was a discussion of the prospects of franchising - both for franchisors and franchisees. The crisis has already been talked about much less than in the spring at the first such conference.
This time, a particularly heated discussion developed around the topic of financing a franchising business. A new financial instrument for the franchisee was proposed by Andrei Litvinov, senior vice president of Probusinessbank. Malkhaz Alasania, director of the franchising department of G.M.R., spoke about new formats of cooperation with the state to support franchising. The planet of hospitality. " An ambiguous reaction was caused by the speech of the President of the Tomsk Club of Young Entrepreneurs Pavel Podlipsky. According to him, franchising in remote regions is in its infancy, and in small cities they are not even aware of it, in particular, due to the lack of administrative and financial resources from regional entrepreneurs.
At the Second Retail Franchising Conference ShopAndMall.Ru, EMTG CEO, Member of the Board of Directors of the Russian Franchising Association (RAF) Yekaterina Soyak spoke about the state of franchising in the country in the post-crisis period. According to the RAF, now Russia is one of the leading countries in terms of the development of franchising, but we are still far from the leading powers in terms of franchising.
In Russia, there are 485 franchisors and more than 20 thousand franchising points. By these indicators, our country is barely ahead of Greece, whose population is more than 10 times smaller. The leading country in franchising is the United States (about 750 thousand franchise enterprises), and China and Australia are also in the top three. Meanwhile, Malkhaz Alasania, director of the franchising department of G. M. R. Planet of hospitality ”, said that Russia is ahead of other countries in terms of growth in franchised points - over the past three years, the growth has amounted to 98%. More than half of franchising systems in the country have been operating for more than 5 years, 43,5% are younger franchises. 62% of the market is occupied by domestic brands. The most developed systems with minimal investment in opening points (from 1 to 5 million rubles).Speakers of the ShopAndMall.Ru Conference presented interesting data for comparison. If in Russia franchising develops mainly in retail and catering (46% and 22%, respectively, according to EMTG, or 57% and 16%, according to the RAF), then franchises in the B2B sphere (28% are more common) in the USA ) and fast food (24%), and retail franchises occupy only 9%. Not least this is due to the financial component - abroad, interest rates on loans for franchisees can be lower than 7% and even 4% in France (EMTG data). Whereas in Russia - the only analogue to such loans is credit programs for small businesses, the rates for which are not lower than 18%. This is partly why the potential for franchising development in Russia is huge, but at the same time quite risky.