In Russia, 20 of thousands of franchised points
More than 70 representatives of retailers, associations and small businesses gathered on October 29 at the Second ShopAndMall.Ru retail franchising conference. The leitmotif was the discussion of the prospects for franchising - both for franchisors and entrepreneurs-franchisees. Much less has been said about the crisis than at the first such conference in the spring.
This time a particularly heated discussion revolved around the topic of financing a franchise business. A new financial instrument for franchisees was proposed by Andrey Litvinov, senior vice president of Probusinessbank. Malkhaz Alasania, Director of the Franchising Department of the “G.M.R.” company, spoke about new formats of cooperation with the state to support franchising. Planet of hospitality ”. The speech of the President of the Tomsk Club of Young Entrepreneurs Pavel Podlipsky caused an ambiguous reaction. According to him, franchising in remote regions is in its infancy, and in small cities they do not know about it at all, in particular, due to the lack of administrative and financial resources from regional entrepreneurs.
At the Second Retail Franchising Conference ShopAndMall.Ru, EMTG CEO, Member of the Board of Directors of the Russian Franchising Association (RAF) Yekaterina Soyak spoke about the state of franchising in the country in the post-crisis period. According to the RAF, now Russia is one of the leading countries in terms of the development of franchising, but we are still far from the leading powers in terms of franchising.
There are 485 franchisors and over 20 thousand franchise outlets in Russia. According to these indicators, our country is barely ahead of Greece, whose population is more than 10 times less. The leading country in franchising is the United States (about 750 thousand franchising enterprises), China and Australia are also among the top three. Meanwhile, Malkhaz Alasania, director of franchising department of “G. MR Planet of Hospitality ”, said that Russia is ahead of other countries in terms of the growth rate of franchise outlets - over the past three years, the increase was 98%. More than half of the franchise systems in the country have been operating for more than 5 years, 43,5% are younger franchises. 62% of the market is occupied by domestic brands. The systems with minimal investment for opening a point (from 1 to 5 million rubles) have received the greatest development. Conference speakers ShopAndMall.Ru presented interesting data for comparison. If in Russia franchising develops mainly in retail and public catering (46% and 22%, respectively, according to EMTG, or 57% and 16%, according to the RAF), then in the USA franchises are more common in the B2B sphere (28% ) and fast food (24%), while retail franchises account for only 9%. This is not least due to the financial component - abroad loan rates for franchisees can be below 7% and even 4% in France (data from EMTG). Whereas in Russia - the only analogue of such loans - credit programs for small businesses, the rates for which are not lower than 18%. This is partly why the potential for the development of franchising in Russia is enormous, but at the same time it is quite risky.
More than 70 representatives of retailers, associations and small businesses gathered on October 29 at the Second Retail Franchising Conference ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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Euro Shoes@CAF will be held in Almaty from March 10 to 12
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New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
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The 35th Euro Shoes exhibition took place in Moscow!
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Euro Shoes – on a new premium platform!
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Clarks: 200 years of quality, style and innovation
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The cyclicality of fashion and its impact on the financial results of the fashion business
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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Shoe factories in Russia are closing one after another
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Sales through marketplaces. Growth points and pitfalls
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Trade equipment in a modern shoe and accessories store
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How to differentiate yourself from competitors and earn more?
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What decorative items can be used as retail equipment to effectively present shoes and bags?
More and more often, when we enter a fashionable clothing or shoe store, we see that for the presentation of goods they use objects that are unusual for a retail space - books, paintings, vases, mirrors... In previous issues with SR's resident expert in the field of visual merchandising, store building and commercial display design With Marina Polkovnikova, we analyzed current trends in store design, and in shoe retail in particular, for the next few years. The expert told how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, an atmosphere that is comfortable for customers and encourages them to make purchases. Continuing the topic started in the two previous issues, now let’s look at what other ways there are to update your store without changing it globally.
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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MUNZ Group: Five common mistakes when searching for line personnel
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Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
