Rieker
In the first half of the year, Internet sales of Shoe of Russia increased 1,4 times
12.09.2017 1341

In the first half of the year, Internet sales of Shoe of Russia increased 1,4 times

The online sales of Obuv Rossii GC for the six months of the 2017 year increased by 41% compared with the sales of the company's online sites (Westfalika.ru, Emilia-Estra.ru, Westfalika-Home.ru and Rossita.com) in the same period in 2016 year.

The number of completed orders increased by 24%. The traffic of the main online trading platform “Shoe of Russia” - the Westfalika online store — showed the dynamics + 20%, conversion + 4%.

This year, Obuv Rossii continued to work on improving the online stores Westfalika.ru and Rossita.com. In May, new mobile versions of these sites were launched in test mode. According to company estimates, in general, the share of mobile sales in total revenue in e-commerce reached 25%. The range of Shoe Russia online stores over the past two years has expanded significantly and now includes shoes, clothes, bags, related products - all in all, 5000 SKU.

“The growth in online sales was positively influenced not only by working with the sites of our online stores, but also by a comprehensive advertising campaign on the Internet, which we implemented both in cooperation with the agency and on our own. We were pleased with the results, CPO (cost of order, cost-per-order) and CPC (cost of viewing, cost-per-click) were very good, ”says Sofia Makarevich, head of online sales at Obuv Rossii GC.


Group of companies Obuv Rossii founded in 2003 year, the head office is in Novosibirsk. The main business area of ​​the Group is the production and sale of footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (a single-brand classic shoe store), Rossita (a family-friendly store), Emilia Estra and Lisette (fashion shoe stores) and Pedestrian (a multi-brand shoe supermarket), as well as shoe brands and clothes for an active lifestyle S-tep, All.go and Snow Guard. The Shoe of Russia shoe network currently has more than 500 stores in more than 140 cities. The company has online stores westfalika.ru, westfalika-home.ru, emilia-estra.ru, rossita.com.




Online sales of Obuv Rossii Group of Companies for six months of 2017 grew by 41% compared to sales of the company's online platforms (Westfalika.ru, Emilia-Estra.ru, Westfalika-Home.ru and ...
5
1
Rating

Latest News

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 122

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 121

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 132

Expo Riva Schuh announced the dates of the summer exhibitions

The 95th Expo Riva Schuh and the 6th Gardabags, dedicated to the 2022 spring / summer collections, will be held at the Riva del Garda exhibition center from 18 to 20 July, a month later than ...
21.04.2021 248

Reseller sites LUXXY, themarket and commission WantHerDress announce merger

The Russian clothing and footwear reselling marketplace LUXXY has acquired an online site for the resale of themarket items, as well as the WantHerDress commission store with wardrobes of stars and ...
21.04.2021 216
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning