The online sales of Obuv Rossii GC for the six months of the 2017 year increased by 41% compared with the sales of the company's online sites (Westfalika.ru, Emilia-Estra.ru, Westfalika-Home.ru and Rossita.com) in the same period in 2016 year.
The number of completed orders increased by 24%. The traffic of the main online trading platform “Shoe of Russia” - the Westfalika online store — showed the dynamics + 20%, conversion + 4%.
This year, Obuv Rossii continued to work on improving the online stores Westfalika.ru and Rossita.com. In May, new mobile versions of these sites were launched in test mode. According to company estimates, in general, the share of mobile sales in total revenue in e-commerce reached 25%. The range of Shoe Russia online stores over the past two years has expanded significantly and now includes shoes, clothes, bags, related products - all in all, 5000 SKU.
“The growth in online sales was positively influenced not only by working with the sites of our online stores, but also by a comprehensive advertising campaign on the Internet, which we implemented both in cooperation with the agency and on our own. We were pleased with the results, CPO (cost of order, cost-per-order) and CPC (cost of viewing, cost-per-click) were very good, ”says Sofia Makarevich, head of online sales at Obuv Rossii GC.
Group of companies Obuv Rossii founded in 2003 year, the head office is in Novosibirsk. The main business area of the Group is the production and sale of footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (a single-brand classic shoe store), Rossita (a family-friendly store), Emilia Estra and Lisette (fashion shoe stores) and Pedestrian (a multi-brand shoe supermarket), as well as shoe brands and clothes for an active lifestyle S-tep, All.go and Snow Guard. The Shoe of Russia shoe network currently has more than 500 stores in more than 140 cities. The company has online stores westfalika.ru, westfalika-home.ru, emilia-estra.ru, rossita.com.