Rieker
In the first half of the year, Internet sales of Shoe of Russia increased 1,4 times
12.09.2017 2018

In the first half of the year, Internet sales of Shoe of Russia increased 1,4 times

The online sales of Obuv Rossii GC for the six months of the 2017 year increased by 41% compared with the sales of the company's online sites (Westfalika.ru, Emilia-Estra.ru, Westfalika-Home.ru and Rossita.com) in the same period in 2016 year.

The number of completed orders increased by 24%. The traffic of the main online trading platform “Shoe of Russia” - the Westfalika online store — showed the dynamics + 20%, conversion + 4%.

This year, Obuv Rossii continued to work on improving the online stores Westfalika.ru and Rossita.com. In May, new mobile versions of these sites were launched in test mode. According to company estimates, in general, the share of mobile sales in total revenue in e-commerce reached 25%. The range of Shoe Russia online stores over the past two years has expanded significantly and now includes shoes, clothes, bags, related products - all in all, 5000 SKU.

“The growth in online sales was positively influenced not only by working with the sites of our online stores, but also by a comprehensive advertising campaign on the Internet, which we implemented both in cooperation with the agency and on our own. We were pleased with the results, CPO (cost of order, cost-per-order) and CPC (cost of viewing, cost-per-click) were very good, ”says Sofia Makarevich, head of online sales at Obuv Rossii GC.


Group of companies Obuv Rossii founded in 2003 year, the head office is in Novosibirsk. The main business area of ​​the Group is the production and sale of footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (a single-brand classic shoe store), Rossita (a family-friendly store), Emilia Estra and Lisette (fashion shoe stores) and Pedestrian (a multi-brand shoe supermarket), as well as shoe brands and clothes for an active lifestyle S-tep, All.go and Snow Guard. The Shoe of Russia shoe network currently has more than 500 stores in more than 140 cities. The company has online stores westfalika.ru, westfalika-home.ru, emilia-estra.ru, rossita.com.




Online sales of Obuv Rossii Group of Companies for six months of 2017 grew by 41% compared to sales of the company's online platforms (Westfalika.ru, Emilia-Estra.ru, Westfalika-Home.ru and ...
5
1
Rating

Latest News

BRICS + Fashion Summit takes place in Moscow

The international forum BRICS + Fashion Summit is taking place these days in Moscow. As part of the forum, from December 28 to 2, a b2b showroom is operating at the Zaryadye MKZ on the territory of Zaryadye Park, which presents Russian clothing brands,…
01.12.2023 317

McKinsey identifies 10 macro trends in fashion for 2024

The annual report of the global consulting company McKinsey& Company, compiled in collaboration with the Business of Fashion publication “The State of Fashion,” highlighted ten macrotrends that will influence the state of the fashion segment and fashion...
30.11.2023 543

"Honest Sign" recorded a 15% increase in shoe prices in 2023

According to the state labeling system “Honest Sign”, average prices for shoes in Russia increased by 15% over the year: in October 2023, the average price of a pair of shoes was 3 rubles, and in the same period in 274 – 2022...
30.11.2023 446

The first Sportmaster PRO opened in Voronezh

On November 21, the first sporting goods store “Sportmaster PRO” opened in the Voronezh City Park “Grad” shopping center, which became the largest in the Black Earth Region. The retailer rented more than 3 sq. m in a shopping center on the site of the departed...
29.11.2023 426

Testoni has released a festive collection

Italian luxury shoe brand Testoni presented a festive collection. A capsule of women's shoes and accessories inspired by the views of the snow-capped Alps. As the fashion house emphasizes, the holiday collection is “An ode to fashion and luxury in...
29.11.2023 393
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning