In the first half of the year, Internet sales of Shoe of Russia increased 1,4 times
12.09.2017 2340

In the first half of the year, Internet sales of Shoe of Russia increased 1,4 times

The online sales of Obuv Rossii GC for the six months of the 2017 year increased by 41% compared with the sales of the company's online sites (Westfalika.ru, Emilia-Estra.ru, Westfalika-Home.ru and Rossita.com) in the same period in 2016 year.

The number of completed orders increased by 24%. The traffic of the main online trading platform “Shoe of Russia” - the Westfalika online store — showed the dynamics + 20%, conversion + 4%.

This year, Obuv Rossii continued to work on improving the online stores Westfalika.ru and Rossita.com. In May, new mobile versions of these sites were launched in test mode. According to company estimates, in general, the share of mobile sales in total revenue in e-commerce reached 25%. The range of Shoe Russia online stores over the past two years has expanded significantly and now includes shoes, clothes, bags, related products - all in all, 5000 SKU.

“The growth in online sales was positively influenced not only by working with the sites of our online stores, but also by a comprehensive advertising campaign on the Internet, which we implemented both in cooperation with the agency and on our own. We were pleased with the results, CPO (cost of order, cost-per-order) and CPC (cost of viewing, cost-per-click) were very good, ”says Sofia Makarevich, head of online sales at Obuv Rossii GC.


Group of companies Obuv Rossii founded in 2003 year, the head office is in Novosibirsk. The main business area of ​​the Group is the production and sale of footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (a single-brand classic shoe store), Rossita (a family-friendly store), Emilia Estra and Lisette (fashion shoe stores) and Pedestrian (a multi-brand shoe supermarket), as well as shoe brands and clothes for an active lifestyle S-tep, All.go and Snow Guard. The Shoe of Russia shoe network currently has more than 500 stores in more than 140 cities. The company has online stores westfalika.ru, westfalika-home.ru, emilia-estra.ru, rossita.com.




Online sales of Obuv Rossii Group of Companies for six months of 2017 grew by 41% compared to sales of the company's online platforms (Westfalika.ru, Emilia-Estra.ru, Westfalika-Home.ru and ...
5
1
Rating

Latest News

Lacoste wants to take direct control of its shoe business

French clothing and footwear manufacturer Lacoste is preparing to buy out the shares of its partner, the British group Pentland, in a joint venture that was created in 2018 to develop the footwear sector…
21.04.2025 169

LVMH CEO Bernard Arnault Calls for 'Free Trade Zone' Between Europe and US

French luxury giant LVMH is facing new tariffs announced by President Donald Trump after his return to the White House and has expressed hope that European leaders will negotiate "reasonably" with the US administration, writes…
21.04.2025 174

Tamaris Presents Men's Footwear Collection for Spring/Summer 2025

In the spring-summer 2025 season, the German shoe brand Tamaris is expanding its range with a line of men's shoes TMRS MEN, which includes stylish and comfortable models for urban…
18.04.2025 420

The marking failed

Izvestia published an article that cites figures showing how the data on the volume of Russian footwear production in the Honest Sign system diverges from Rosstat data. Thus, for the 3rd quarter of 2024, in the identification system…
18.04.2025 400

Jonathan Anderson Appointed Creative Director of Dior Homme

Jonathan Anderson is the new creative director of Dior Homme, Bernard Arnault, chairman and CEO of LVMH, which owns…
17.04.2025 402
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning