The Swedish shoe brand Vagabond has launched the Dreamers advertising campaign in support of the Fall-Winter 2018 collection, whose heroes are creative personalities - musician, producer and DJ Adam, and model, actress and graphic designer Ilana. The challenge to outdated norms and changes in society is the main message of the advertising campaign for the shoe brand.
Once again, the Swedish shoe brand promotes personality values such as individuality, emancipation, innovation and equality. These qualities seem to the ideologists of the Vagabond marketing concept particularly valuable in the present.
Hence the images of the heroes of the Vagabond advertisement - a romantic, slightly out of this world man with hair on the shoulders and a strict, completely devoid of femininity girl who prefers a pantsuit or long shirt under a jacket instead of a skirt or dress.
Meanwhile, in the new collection of women's shoes, Vagabond does not forget about the love of ladies for elegant boots with stiletto heels and a glass (“kitten heels”), and yet shoes occupy most of the collection.
In the men's collection of the brand, the main focus is on alternative fashion with a bias in street-style and business style.
The color palette is dominated by red and brown shades. But there is also a traditional black color, as well as green, chestnut, purple and beige.