The German shoe brand Deichmann has chosen the popular singer Victoria Daineko as the face of his new spring-summer 2017 collection.
The pop star tried on the most striking models of shoes, each of which will be marked with a special sticker “Vicki Daineko's Choice” in all Russian brand stores. The collection "Vika Daineko for Deichmann" will go on sale in Russian stores in the network in the coming days.
Victoria Daineko's choice fell on pastel shades of perforated loafers, wedge sandals with woven inserts and stitching, rough "men's" shoes on fluted soles of typical girlish colors, as well as graceful sandals, as if specially created for light ethereal images.
Deichmann regularly collaborates with stars and representatives of the world of show business (in recent years, joint projects with Halle Berry, Cindy Crawford, Pussycat Dolls have been presented), but cooperation with Victoria Daineko is the first experience in the brand’s collaboration with Russian celebrity.
In the spring, the Russian singer will give several concerts in support of the collection in different cities of the country.
German shoe brand Deichmann offers a huge selection of shoes and accessories for men, women and children at affordable prices. Today, the Deichmann chain is 3700 stores in 24 countries around the world. In Moscow, chain stores are located in the Aviapark shopping center, MEGA Belaya Dacha, RIO Sevastopolsky, Hudson, Golden Babylon, Vesna!, Reutov Park and Red Kit, in St. Petersburg - Shopping center Pearl Plaza, Atmosphere, Europolis, Rio, Summer, Peter RADUGA, in Nizhny Novgorod - at the Seventh Heaven shopping center and MEGA shopping center, in Kazan - Park House shopping and entertainment center ”And in“ Trade Park No. 1 ”in Tver.