Rieker
Victoria Daineko starred in a Deichmann commercial Singer Victoria Daineko became the face of the Deichmann spring-summer 2017 collection
20.03.2017 2666

Victoria Daineko starred in a Deichmann commercial

The German shoe brand Deichmann has chosen the popular singer Victoria Daineko as the face of his new spring-summer 2017 collection.

The pop star tried on the most striking models of shoes, each of which will be marked with a special sticker “Vicki Daineko's Choice” in all Russian brand stores. The collection "Vika Daineko for Deichmann" will go on sale in Russian stores in the network in the coming days.

Victoria Daineko's choice fell on pastel shades of perforated loafers, wedge sandals with woven inserts and stitching, rough "men's" shoes on fluted soles of typical girlish colors, as well as graceful sandals, as if specially created for light ethereal images.

Deichmann regularly collaborates with stars and representatives of the world of show business (in recent years, joint projects with Halle Berry, Cindy Crawford, Pussycat Dolls have been presented), but cooperation with Victoria Daineko is the first experience in the brand’s collaboration with Russian celebrity.

In the spring, the Russian singer will give several concerts in support of the collection in different cities of the country.

German shoe brand Deichmann offers a huge selection of shoes and accessories for men, women and children at affordable prices. Today, the Deichmann chain is 3700 stores in 24 countries around the world. In Moscow, chain stores are located in the Aviapark shopping center, MEGA Belaya Dacha, RIO Sevastopolsky, Hudson, Golden Babylon, Vesna!, Reutov Park and Red Kit, in St. Petersburg - Shopping center Pearl Plaza, Atmosphere, Europolis, Rio, Summer, Peter RADUGA, in Nizhny Novgorod - at the Seventh Heaven shopping center and MEGA shopping center, in Kazan - Park House shopping and entertainment center ”And in“ Trade Park No. 1 ”in Tver.

The German footwear brand Deichmann has chosen the popular singer Victoria Daineko as the face of its new spring-summer 2017 collection. ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Arifmetika MCC, part of OR GROUP, launches the service of target loans "Delhi for parts"

BNPL-service (Buy Now Pay Later, buy now - pay later) MCC "Arithmetika" will develop under the brand name "Delhi for parts". It will allow buyers to pay for goods in installments over several months. The company is going to connect to…
27.01.2022 121

Irina Shayk became the heroine of the new Pinko advertising campaign

Supermodel Irina Shayk dressed in a leopard in an advertisement for the spring-summer collection of the Italian brand of clothing and accessories Pinko.
27.01.2022 130

Tom Ford cancels New York Fashion Week show

American designer Tom Ford has decided to cancel the Tom Ford Fall/Winter'22 show scheduled for February 16, the last day of New York Fashion Week, citing the impact on the collection's business and production…
25.01.2022 170

Crocs launches digital collection of clogs

Together with the French brand EGONLAB and its digital creativity laboratory, the Crocs clog brand has released a digital collection of shoes in the NFT format. Five exclusive clog designs from the collection will be auctioned off by opensea.io as…
25.01.2022 241

Detsky Mir Group increased its total sales by 16,9% in 2021

Detsky Mir Group increased its total sales in 2021 by 16,9% to 184,3 billion rubles. At the same time, the group's total online sales in Russia increased by 39,1% to RUB 54 billion. (VAT included). Currently, the share of online sales in…
25.01.2022 174
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning