On 8 of October 2011 of the year, nearly a thousand ECCO branded stores around the world took part in the international, which has already become a traditional event - “World ECCO Day”.
On this day, ECCO stores around the world compete for the right to be considered the best in terms of quality of customer service and presentation of the ECCO shoe and accessory collection. Each country prepares its own customer welcome program, as well as pleasant surprises and attractive purchase conditions.
Only on the day of the action the company offered visitors to Russian stores a 5% discount on the current autumn-winter 2011-2012 collection, holders of discount cards were able to take advantage of an even more advantageous option - an additional 5% bonus to the discount accumulated on the discount card. On the day of the action, all visitors to the shops could taste light refreshments and soft drinks.