Japanese ASICS sportswear and shoe brand buys RunKeeper
19.02.2016 4394

Japanese ASICS sportswear and shoe brand buys RunKeeper

The Japanese brand ASICS, one of the world's largest manufacturers of sportswear and shoes, bought RunKeeper, a popular smartphone application with the iOs and Android operating systems to track the training process. ASICS jogging shoes are very popular among RunKeeper users, so such an acquisition seems like a logical step. This is not the first combination of a fitness platform and a sports brand - Adidas previously acquired Runtastic, Under Armor - MyFitnessPal and Endomondo, and Nike has a Fuel Band.

The Japanese brand ASICS, one of the world's largest manufacturers of sportswear and shoes, bought RunKeeper, a popular smartphone app with iOs and Android operating systems to track ...
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