In mid-January, the Wortmann concern from the German city of Detmold, one of Europe’s leading shoe manufacturing and marketing companies, announced that forty-year-old Jens Beining, the nephew of the founder and owner of the same company, Horst Wortmann, had been appointed a partner of the holding shoe company Wortmann Schuh- Holding KG.
Thus, Horst Wortmann and Jens Beining received the exclusive right to the sole representative office of the Wortmann holding company, which controls the activities of all other companies that are part of the Wortmann group of companies. “We are a family-owned company and intend to remain so in the next generation,” says Horst Wortmann. Experience and skill merge with youth and audacity, paving the way for the new generation of Wortmann senior management. In the future, Jens Beining will lead the group of companies and take the place of Gorst Wortmann.
After graduating from the Department of Trade and Economics in 1995, Jens Beining began to work as an assistant in the main department of the company. Then he headed the sales department in Germany, became a member of the board and, finally, took the post of managing director of the Wortmann concern. Jens Beining was responsible for establishing the Tamaris brand and, in particular, for developing the Tamaris system partnership. More recently, successful work in this direction has been awarded a number of different prizes. However, it should be noted that these undertakings were successful primarily due to the sequence of marketing strategies led by Jens Beining.
In the 2009-2010 fiscal year, the Wortmann group of companies, which employs more than 900 employees in 11 European and 11 Asian representative offices, achieved a total turnover of € 832,1 million (as of May 31, 2010). In the current fiscal year, it is expected to achieve a turnover of over 900 million euros. Wortmann shoe collections are available in more than 70 countries or more than 14 shoe stores.