Training is conducted in the mode of your active interaction with the trainer. For effective assimilation of theoretical material, the program includes methodological tasks and workshops. Training participants are provided and work with handouts. At the end of the training, students receive a certificate from Fashion Consulting Group.
DURATION: 2 days for 6 academic hours (12 academic hours)
PRICE: 14 600 rub.
AUTHOR & COACH:
KRAVCHENKO GALINA, Development Director Fashion Consulting Group
Experience in fashion for more than 12 years.
Competencies: assortment management in shoe stores in retail chains and wholesale companies; forecasting trends and developing commercial collections of shoes, clothes and accessories.
Representative of trend bureau FASHIONSNOOPS Inc New York.
She collaborated with such companies as: Econika, LLC Zenden, VITACCI, Rossita (ТМ Lisette), CAVALETTO, CABLOOK, ТМ Camelot, LaModa, Otto Group, Holding Center, Sport Master, Sella,, VITO PONTI, Luisa Cherano, FEST Group of Companies, MOLITO GROUP (Russian network retailer), Westland, etc.
PART 1: OPTIMIZATION OF THE ASSORTMENT STRATEGY FOR RETAIL SHOES FOR SALE.
1.1 How does the assortment strategy affect profit indicators?
1.2. Successful commercial strategies; positioning of fashion industry brands and types of assortment strategies.
1.3. Strategic assortment parameters that increase business performance:
1.4. The concept of "core competence" and "competitive advantage" of a brand.
1.5. The basic principles of effective assortment structuring:
- functional and style groups
PART 2: OPTIMIZATION OF THE ASSORTMENT STRUCTURE.
2.1. Category management principles for optimizing shoe assortment:
2.2. Assortment Classifier Optimization:
PART 3. OPTIMIZATION OF METHODS OF ANALYSIS AND PLANNING OF RANGE:
3.1. The main principles of assortment optimization:
3.2. Key performance indicators of inventory, their relationship:
3.3. Workshop: The optimal system for calculating the amount of inventory (TK) for the season
method of calculating TK for the season based on the norm of residuals (example of calculations).
3.4. Workshop: Method for calculating detailed TK for a season according to the classifier (example of calculations). Planning assortment of color models (Design); models (Style).
Educational center Fashion Consulting Group
Moscow, Maly Gnezdnikovsky per., 4, building of the National Research University Higher School of Economics
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Call us by phone: + 7 (495) 629-69-85, 629-01-58, 766-07-26