The battle for sales: Managing fashion retail in 2020.
Event endedManagement training for owners and managers of small and medium-sized fashion business. The training will be useful for owners and managers of companies engaged in the retail sale of clothing, shoes, underwear and goods for children.
Training participants undergo a rigorous selection:
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The training excludes the participation of competitors working in the same segment and in one region.
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Priority is given to the participant who first paid the tickets.
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Non-core organizations are excluded from the training.
During the training, you will learn how to develop a business in the face of changes and get answers to questions such as:
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How can you achieve maximum business performance?
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How to achieve the best sales results?
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What methods help reduce costs?
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How to unite and motivate a team of employees?
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How can you increase the loyalty of regular customers and attract new ones?
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What will allow to competently manage the assortment matrix and purchases?
Summary of the training:
Day 1. February 28, from 11.00 to 17.00
Block 1. Current situation in the fashion market
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Global trends in business development in the fashion industry.
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Russian realities: how to conduct a successful fashion-business in the conditions of constant changes.
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Who are your current customers? How to fall in love with your brand and encourage them to buy more?
Block 2. Features of business management in the fashion industry
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We only manage what we can count
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Fashion business performance indicators
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Store annual balance
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Performance standards for stores
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Statistical Methods and Analysis in Fashion Business
Block 3. Pricing strategies in the fashion business
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Pricing strategies
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Pricing methods
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Product price and customer value
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Loyalty programs, promotions, discounts and sales
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Price effects and psychological techniques for working with price
Block 4. Assortment matrix management
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The main tools of a buyer: ABC-XYZ analysis of store sales; Dibba-Simkin matrix; BCG (Boston Consulting Group) matrix
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Calculation of inventory for the season
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Assortment matrix planning.
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Formation of a collection: by business goals, by trends, by target type of client
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Illiquid liquid management
Day 2. February 29, from 11.00 to 17.00
Block 5. Dream team: how to form and motivate it for a high result?
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Features of the selection of employees in fashion retail
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What qualities an ideal candidate possesses and how to recognize them
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Calculation of an effective incentive program: how to make the payroll formula beneficial for both the owner and the employee, as well as motivate them to achieve their goals?
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The system of material and non-material incentives for staff
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Training and mentoring in the store
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Corporate culture and microclimate in the team
Block 6. How to become a shop №1 for customers
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Does price-quality still matter?
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New business practices - selling experiences and exceptional service
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Buyer needs and factors affecting your purchase
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The effect of changes in consumer behavior on retail
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Exceptional service in the store - step-by-step project implementation
Block 7. Open a new store
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Retail business strategy
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Choosing a Retail Store Location
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Key retail store business processes
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Rules for the formation of the store’s operating plan
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Estimation of the likely turnover of the future store
Block 8. Analysis of case situations of participants
Training takes place in the mode of intensive interaction between the trainer and the students.
According to the results of each theoretical part - a practical case with a solution to a problem based on real events.
| Ticket Type | What is included in the participant package | Price |
|---|---|---|
|
Standard |
· Participation in training 1 day (Blocks 1-4) · Workbook · Answers on questions |
29900 |
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Standard + |
· Participation in all training blocks · Workbook · Answers on questions |
34900 |
|
Gold |
· Participation in all training blocks · Workbook · Answers on questions · Express consultation on business development · Conducting a study "Mystery shopper" for 1 store |
49900 |
|
VIP |
· Participation in all training blocks · Workbook · Answers on questions · Diagnosing your business · Conducting a study "Mystery shopper" for 1 store |
64900 |
For readers of Shoes Report magazine, a special discount of -30% applies to the promotional code: SHOESREPORT
You can register for the training here: https://fashion-advisers.timepad.ru/event/1226038/
Or send your application (full name of the participant, position, city, company name) by mail: info@fashion-advisers.ru
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