Delovaya Sreda is a free program of trainings and seminars from the experts of Shoes Report magazine. Only one day passes, but it answers the most important questions that worry any shoe store owner.
When? Wednesday February 19 from 11.00 a.m. to 16.30 p.m.
Where? In the conference hall between pavilions 4 and 4.1 of the Sokolniki Exhibition and Convention Center
What? Rich program:
11.00 - 11.45: "3 ways to increase the profitability of your purchase." How to optimize the structure of the assortment, calculate the volume and budget of the purchase and purchase what will meet the expectations of the buyer.
11.45 - 12.30: "Actual fashion trends of the fall-winter 2014/15 season." The most commercial trends in the shoes of the coming season: what fashionable topics will be relevant? What colors will be the most popular? What materials and finishes will be especially attractive to customers? What trends will be relevant for different types of shoe assortment?
These seminars will be held Galina Kravchenko - company development director Fashion Consulting Group. He specializes in managing the range of footwear in retail chains and wholesalers, forecasting trends and developing commercial collections of clothing and footwear. Represents the interests of the international trend bureau FASHIONSNOOPS Inc New York in Russia and the CIS. Collaborated with such companies as Econika, VITACCI, Rossita (TM Lisette), CABLOOK, LaModa, Otto Group, Zenden, TM Camelot, Holding Center, Sportmaster, Sela, VITO PONTI, Luisa Cherano, FEST Group of Companies, MOLITO GROUP ( Russian chain retailer), Westland, etc. Author and presenter of a series of training-workshops and a course of lectures for the Higher School of Economics on assortment management and fashion trends.
13.00 - 13.45: 13.00 - 13.45: "Features of conducting incentive actions". The time when the buyer reacted to the magic phrase "Our price matches the quality" is long gone. Now it is not enough for the buyer to offer a good product at fair prices. The client needs emotions and attention, and stimulating promotions are one of the ways to attract and intrigue the client. It is important for the seller not to play too much and maintain a balance between a profitable offer and his own benefit. How do you find this balance? What should be the minimum and can be the maximum discount? What is the scheme for the largest shoe chains in Russia? Which of these can be adopted by a small store?
13.45 - 14.30: "Clever Fashion Workshop". The general director of the marketing company and an expert in the field of fashion business, Maria Gerasimenko, will answer all questions from the audience related to the peculiarities of managing a shoe store. How to analyze the assortment to reduce the amount of residues? How to calculate the motivational part of the seller’s salary? How to put a new kind of shoes in the store? These are just examples, but the reality of the shoe business is a hundred times more diverse and unexpected. Acute questions of participants and useful recommendations of Maria Gerasimenko only at Clever Fashion PRACTICUM!
These seminars will be held Maria Gerasimenko, CEO Clever fashion. An expert in the field of management and business development in the field of fashion, a business coach, a consultant on building business processes, merchandising, building an assortment matrix, and personnel management.
15.00 - 16.30: "How to arrange a store during the sale period?" During this seminar, listeners will learn what to do with the product of the last season, when and what kind of discount it is permissible to do in order not to remain in the red, as well as how to arrange a store in order to sell the maximum product during the global sale. Galina Krylova, the leading merchandiser of the fashion merchandising agency VM-consulting, will talk about the main stages of the sale, the rules for window dressing during the sale, working POS materials, the specifics of zoning and product presentation during the sale.Merchandising workshop will be held Galina Krylova, a leading consultant on merchandising and trade marketing agencies VM consulting with eight years of experience in retail. She has developed visual merchandising concepts and provided consulting support to such companies as Tom Farr, Meucci, Eke People, Modus Fashion Trend, Giorgio Grati and others. VM-consutling offers a full range of visual merchandising services - from store reconception and window dressing to training. More than 1000 clients use the company's products, more than 350 unique showcases have been created and put into commercial operation, more than 500 people have been trained, more than 60 stores have been opened.