RCSC Retail Section “The Challenge of Time: New Rules of the Game and International Fates in Russia”
Event ended2014 was a turning point for many companies in terms of both tactics and development strategy. At the end of last year, new network players announced that they were suspending their expansion into the Russian market, and already present retailers began to reduce the number of stores and optimize their business models. Developers, on the other hand, are forced to invent new schemes for filling vacant premises, while an ordinary buyer, meanwhile, has generally fallen into a state of "economy" and is in no hurry to spend money on at least emotional purchases. We will discuss the reasons, summarize and share our strategic plans for 2015 at the RCSC Retail Section - the final project of the Russian Council of Shopping Centers on December 10, 2014.
Project partner - Dyer Architectural Bureau.
Key points:
- Retailers strategy: fate and experience of anchors in the shopping center
- Tactics of developers: what we focus on
- Currency of the future: ruble, dollar, euro !? How will we live (rental rates, purchase of goods, selling price in Russia)?
- New shopping centers in Russia: design? To sell? Buy? and other issues.
Moderator Elizaveta Luchitskaya, CEO Dyer.
Top-managers of the following companies are expected as speakers at the project: Auchan, Leroy Merlin, Decathlon, H&M, Sportmaster, OBI, Adamas, BTR-Group, AIMProperty, Morton, Fashion House Group, JLL, RRG and others.
Elizaveta Luchitskaya, Director General of Dyer: “This year can be called force majeure for all players in the retail real estate market. Dyer, an international company with a large portfolio of Russian projects at various stages of implementation, lives this year with the entire market. Geopolitical events have confronted us with the need to adapt to completely new rules of the game. This adaptation has already entered its active phase. "We propose to discuss what the future is for international companies in Russia, on December 10 at the RCSC Retail Section.”
Place: Hop Head Craft Beer Pub (Moscow, Friedrich Engels St., 20)
Time: 11.00 - 15.00
Each participant in the project will receive a sweet gift from the project partner, Dyer, as well as traditional gifts from RSTC and GC “MALL”.
More information about the Section on the official page of the event
Participation details: Alena Poskakarina, poskakarina@rcsc.info tel. +7 495 620 11 46
For information cooperation: Anna Dryabina, dryabina@rcsc.info tel. +7 495 620 11 46
Organizer: Russian Council of Shopping Centers
Partner: Dyer Architectural Bureau.
* The Russian Council of Shopping Centers (Non-Profit Partnership “National Council of Shopping Centers”) was created in June 2002. RSTC is a professional organization of managers, developers, architects, marketing specialists, shopping center owners and retail, catering and service operators. The main goal of the Council is to help increase the attractiveness of investments in commercial real estate by applying the most modern technologies, increasing the information transparency of the market, and increasing the professional level of its participants.
Anna Dryabin,
Russian Council of Shopping Centers
dryabina@rcsc.info
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