On December 1, Swissotel Krasnye Holmy congress center will host one of the key events of the year in the field of advertising and marketing - Brand Day 2011: “Brand development. New era ". The event will be held for the first time in the format of a one-day conference and will be jointly organized by the largest associations representing the interests of leading advertisers and advertising agencies - RusBrand and the Association of Communication Agencies of Russia (AKAR).
The conference will become an international event. It will be attended by over 600 delegates, Russian and Western industry representatives: leading advertising companies, major communication and advertising agencies and government officials. The main topic of discussion will be the construction of effective communications and brand promotion in new realities. Such important issues as the social responsibility of the industry and the role of advertising in modern society will not be left aside. Head of the Federal Antimonopoly Service I. Artemyev, Minister of Communications and Mass Media I. Shchegolev were invited to participate in the Brand Day.
The conference program consists of plenary sessions and specialized sessions. The plenary part will be attended by the heads of the leading media and advertising agencies, as well as the largest advertisers. Then there will be thematic sections devoted to key aspects of the development of the advertising industry, such as: "Innovative technologies and advertising" (content partner of the section is Dentsu-Smart), "Media communications" (content partner Vivaki), "Measurements and efficiency" (content- partner of TNS Russia) and Branding (content partner of DepotWPF).
Two special sections “Best practices” and “Sports marketing” will be presented to the attention of the participants (the general partner is Sport Media Group, the content partner of Mildberry). Presentations will be made by representatives of global communication holdings (Vivaki, Gazprom-Media, Video International Dentsu Smart, etc.), research companies (TNS Russia) and manufacturing companies such as Kraft Foods, PepsiCo Russia, Nestle, Amway, etc.With the terms of participation in the event, as well as more detailed information about the speakers and the program, please visit branday.ru or facebook page.