Increased competition is forcing shoe companies to restructure business processes to the standards of “fast fashion” - fast fashion. The phenomenon has already become familiar in the clothing market, and today market experts predict an early adaptation of this strategy in the shoe industry.
Caprice raises the bar. Premium collection.
Four decades of leadership and innovation
Gore is a market leader in innovative clothing and footwear.
Actual colors, models and materials of the beginning of autumn
Key models of women's shoes of the season SS2017 innovative styles
The four main themes of the 2017 spring-summer season are Treasure, Gang, Rubik's Cube, Jamaica
Trainings and seminars in September 2016 of the year
Emotional effect
What should be an effective shopping concept for a shoe brand? In questions about how unique, emotional and effective it is in terms of sales and promotion of the product and the brand itself, expert SR Anna Balandina understands.
The training is dead. Long live the training!
On-the-job training about sales: a trial and error method. Today it is believed that training sales staff is more effective right at the workplace. The advantages of this training format are told by SR expert - business trainer Kristina Wojciechowska.
More likely no than yes: the sale begins when the customer says “No”
How to derive success formulas that really help to increase sales, and not throw time and money into the wind? An expert from SR, business coach Anya Pabst, talks about new retail sales techniques.
We put on the "jumper"
How to correctly select and present insoles, inserts and other preventive products on the trading floor? How to use the “bundle” to expand the range of a shoe store and increase the average bill?
Compromise model
Changed market conditions require shoe retailers to be more flexible in assortment formation, quick response and promptness in procurement / production. One of the methods that leading international companies use in their work is OPEN TO BUY planning technology, says SR expert Galina Kravchenko.
Interview with Zenden President Andrei Pavlov
Interview with the founder of the Russian brand Two Balls Evgeny Raikov
Fashion for sports
Sport, casual, active and outdoor footwear lines have appeared in the assortment of even conservative manufacturers and retailers. In Europe today, sports shoes account for about 50% of retail shoe retailers' revenues.
FRANCAL: the main shoe exhibition of Brazil and South America
Exhibition calendar: Russian and foreign shoe exhibitions of the second half of 2016
GDS: Germany's largest shoe exhibition will continue to optimize