EMU Australia. Legs warm
20.02.2018 8903

EMU Australia. Legs warm

In those days, when boots were considered the warmest winter shoes in Russia, Australian farmers warmed their feet in sheepleather boots. At the end of the last century, Australian shoe manufacturers brought these boots to the world market and gradually turned them into the sales leader in the winter season. After all, the uniqueness of this shoe lies in the fact that it maintains the necessary temperature of the feet, despite the weather conditions - from the hot Australian summer to the harsh winter of our open spaces.

EMU Australia has perfected the technology of manufacturing traditional Australian sheepleather boots. Today, EMU Australia shoes have a number of exceptional advantages that distinguish the brand's collection from competitors. First of all, all models of the collection have a water-repellent effect, which is extremely important for our unpredictable weather. EMU Australia is also developing a special line of Waterproof, shoes with this marking are waterproof: only specially treated suede and a waterproof membrane are used in production. The seams on the outside are additionally finished with waterproof material to prevent moisture penetration. These qualities, as well as the heat resistance of brand shoes, are confirmed by the international organization SATRA (UK). Secondly, the sole of EMU Australia footwear is protected from deformation, since in its manufacture an additional inner layer of EVA material is used, which provides additional elasticity. Thirdly, the sole has an anatomical shape that guarantees the safety of prolonged wearing of this shoe without harm to health.

EMU Australia sheepleather boots are not only a high-quality product, but also an important item of fashionable clothes. Therefore, brand designers in every new season surprise the audience with a variety of shades, prints and textures.

Effective production practices allow the brand to expand its range annually. For many years now, the Russian public, familiar with the EMU Australia brand, in the autumn-winter season 2018 / 19, in addition to classic Australian boots, expects a wide range of shoes: boots, ankle boots, boots, ankle boots, chelsea shoes. Moreover, the collection includes slippers that have become favorites of foreign trendsetters and have been praised by Oprah Winfrey and Kim Kardashian. The AW18 EMU Australia collection is naturally supplemented with winter accessories - gloves and mittens made from natural sheepleather, as well as warm headphones - an edgy piece of the new season.

In those distant times, when felt boots were considered the warmest winter shoes in Russia, Australian farmers warmed their feet in ...
5
1
Please rate the article

Materials on the topic

Category management: how to manage the assortment

The category management system is no longer new to most major international companies. However, in Russia it is not so widespread and its implementation is not always successful. The reason, as a rule, lies precisely in the construction of the system. ABOUT…
31.08.2011 62044

How to identify ineffective products and predict the level of sales

    Product assortment development is a task that must take into account several important factors. These include the profitability of a particular product group, as well as the frequency with which customers need a specific...
20.02.2013 29990

Assortment analysis: identifying weak links

How, using assortment analysis, can you understand which product categories are the “weak link” that constantly create leftovers? The most powerful way is to use ABC market analysis based on the principle ...
26.07.2013 19283

How to evaluate the effectiveness of procurement

To form orders for the next season without analyzing the results of the previous season is to step on the same rake. If in the near future you want to avoid excessive amounts of balances and get even more profit, ...
24.09.2013 14681

How to introduce a fashion trend in the range

Many store owners perceive the word “fashionable” with regard to the assortment with skepticism and, trying not to risk it, they purchase the basic assortment. But there are techniques for using the fashion trend as a sales tool with which fashion ...
27.09.2013 11585
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning