Rieker
EMU Australia. Legs warm
20.02.2018 5240

EMU Australia. Legs warm

In those days, when boots were considered the warmest winter shoes in Russia, Australian farmers warmed their feet in sheepleather boots. At the end of the last century, Australian shoe manufacturers brought these boots to the world market and gradually turned them into the sales leader in the winter season. After all, the uniqueness of this shoe lies in the fact that it maintains the necessary temperature of the feet, despite the weather conditions - from the hot Australian summer to the harsh winter of our open spaces.

EMU Australia has perfected the technology of manufacturing traditional Australian sheepleather boots. Today, EMU Australia shoes have a number of exceptional advantages that distinguish the brand's collection from competitors. First of all, all models of the collection have a water-repellent effect, which is extremely important for our unpredictable weather. EMU Australia is also developing a special line of Waterproof, shoes with this marking are waterproof: only specially treated suede and a waterproof membrane are used in production. The seams on the outside are additionally finished with waterproof material to prevent moisture penetration. These qualities, as well as the heat resistance of brand shoes, are confirmed by the international organization SATRA (UK). Secondly, the sole of EMU Australia footwear is protected from deformation, since in its manufacture an additional inner layer of EVA material is used, which provides additional elasticity. Thirdly, the sole has an anatomical shape that guarantees the safety of prolonged wearing of this shoe without harm to health.

EMU Australia sheepleather boots are not only a high-quality product, but also an important item of fashionable clothes. Therefore, brand designers in every new season surprise the audience with a variety of shades, prints and textures.

Effective production practices allow the brand to expand its range annually. For many years now, the Russian public, familiar with the EMU Australia brand, in the autumn-winter season 2018 / 19, in addition to classic Australian boots, expects a wide range of shoes: boots, ankle boots, boots, ankle boots, chelsea shoes. Moreover, the collection includes slippers that have become favorites of foreign trendsetters and have been praised by Oprah Winfrey and Kim Kardashian. The AW18 EMU Australia collection is naturally supplemented with winter accessories - gloves and mittens made from natural sheepleather, as well as warm headphones - an edgy piece of the new season.

In those distant times, when felt boots were considered the warmest winter shoes in Russia, Australian farmers warmed their feet in ...
5
1
Please rate the article

Materials on the topic

What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.

In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, calluses, corns, irritation,…
20.06.2022 1786

Knowledge useful for shoe sellers about the features of sports models, the physiology of the feet and the biomechanics of walking

Sports shoes have ruled the ball for more than one season and make up at least half of the assortment of a retail shoe store. Models differ not only in style, color or color palette, decor, textures, but also in purpose: shoes for running, for…
26.04.2022 2572

Assortment planning in an unstable demand environment

What opportunities and limitations does the transition from a traditional rigid planning system to a new flexible planning and fashion assortment management system conceal? In this article, a resident expert on fashion trends and management issues ...
11.01.2022 3800

How to form an assortment of shoes so that the ratio of basic and fashion models is optimal

In the previous issue in this section, we wrote about what influences the formation of the optimal assortment of a shoe store, and how to draw up a perfectly balanced assortment matrix. In this issue, SR expert on assortment ...
27.04.2021 7404

The main mistakes in assortment planning, and how to avoid them?

Today, the entire fashion business chooses a strategy for the development of analytics and planning. Almost every businessman is faced with the need to analyze their inventory balances, choose commercially successful models and optimize their own ...
27.02.2021 5416
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning