45 years to Pepe Jeans London brand in 2018! Advertising
15.08.2017 4080

45 years to Pepe Jeans London brand in 2018!

SOHO Fashion is preparing for the anniversary of one of the brightest brands in its portfolio of brands - Pepe Jeans London, which will celebrate the 45 anniversary in the 2018 year.
Pepe Jeans collections always imply a certain audacity with elements of current catwalk trends; the brand elegantly weaves high fashion trends into clothes and shoes for every day. 45-year history of brand development is the standard of competent management and marketing: fidelity to their style, collaborations and advertising campaigns have helped the brand become a leader in European youth fashion.
At the end of the 80's, Pepe Jeans management decided to collaborate with the most popular fashion photographer of the time - Bruce Weber. The result of his work was a series of provocative photo shoots, as a result of which Pepe Jeans was named the pioneer in glamorizing the image of youth parties, which are characterized by defiant outfits and brightly decorated shoes.
At the beginning of the 2000's, the brand invited stars such as Letizia Casta, Fernando Torres and Cristiano Ronaldo to collaborate. It was during this period that the brand’s advertising campaigns emphasized shoes. The company actively promotes its total-look'i, combining branded jeans with shoes in various variations.
The brand management closely monitors the reaction of the public to new collections and to the advertising presentation of products. The positive perception of Sienna Miller and Ashton Kutcher as brand ambassadors led to a notable increase in sales. In addition, fans of the brand enthusiastically accepted the experiment with advertising in the spirit of Andy Warhol. As a result, the whole collection was dedicated to the work of the American artist.
To date, the Pepe Jeans brand is not just a carrier of current fashion trends, but also takes an active part in their creation. The brand continues to interact with world-famous models, as well as use the innovations of animation for its campaigns. Pepe Jeans shoe collections stand out among competitors with unusual constructive finds, fancy designs, and bold combinations of materials and prints. 2018 spring-summer season will open the 45 year of successful development of the company. The anniversary collection of shoes will be the result of the creativity of a creative team that draws inspiration from contemporary art. Continuing the trend of eclectic design, models will impress with their appearance even the most sophisticated fashionistas and women of fashion.
We invite you to familiarize yourself with the amazing Pepe Jeans London collection at the Moscow SOHO Fashion showroom on ul. Friedrich Engels, 75 p. 11.
SOHO Fashion is preparing for the anniversary of one of the brightest brands in its portfolio of brands - Pepe Jeans London, which will celebrate its 45th anniversary in 2018 ...
Please rate the article

Materials on the topic

Heading towards Moscow - development of the MASCOTTE chain in a new concept

The brand of shoes, clothing and accessories Mascotte continues to actively develop the network in a new concept. Updated spaces appeared in Moscow in the VEGAS KASHIRSKOE shopping center on the 1st floor (area more than 300 m²) and the Vesna shopping center on the 1st floor...
25.06.2024 12530

Fashionable classics from PETER KAISER

10.06.2024 1687

The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow

Russia's largest exhibition of footwear and accessories, Euro Shoes, was held in Moscow from February 19 to 22 and again became the main platform for the meeting of fashion brands and...
29.02.2024 4991

We are ready for active development in the Russian market

Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and…
29.03.2024 4451

Bright colors of the approaching spring: shoe brand TAMARIS showed a new collection SS'24

The German shoe and accessories brand Tamaris presented a new collection for the spring-summer 2024 season, which included stylish and comfortable models for any occasion. The collection combines several fashionable themes, and any woman will find the perfect one for herself...
27.02.2024 4321
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning