DOGO company for the first time at Euro Shoes
We continue to introduce you to the new members of the Euro Shoes premiere collection. We have a Turkish brand next in line DOGOwho made the world's first vegan leather printed shoe. And in the design of its unique collections, the company includes legendary characters and works of art. The company started its activities in Turkey in 2006 and in a short time has reached the level of a global brand, turning passion into design.
DOGO on Euro Shoes, will present its bright and original models with bold prints and bright colors that use the original pattern.
There will be the following collection models:
Looney Tunes, which includes funny cartoon characters from the golden age of American animation such as Bugs Bunny, Sylvester and Tweety.
Harry Potterr, which DOGO was inspired by the memorable episodes of the adventures of Harry Potter and the strong friendship of the inseparable trio of Harry, Ron and Hermione.
Muse, which was developed on the basis of paintings by the world's most famous artists Vincent van Gogh, Gustav Klimt, Wassily Kandinsky, Claude Monet and Edvard Munch.
The most vivid and sensual dreams, impressions and emotions that artists use to express themselves in their work are reflected in the design of DOGO shoes, bags and t-shirts.
Meet DOGO only at Euro Shoes from August 30 to September 2, 2022!
Get invitations to Euro Shoes
We continue to introduce you to the new members of the Euro Shoes premiere collection. Next in line is the Turkish brand DOGO, which made the world's first vegan leather printed shoes. And in the design of their ...
Editorial Office Shoes Report
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Needs Identification Techniques That Really Work in Shoe Stores
"How can I help you?" is the most common, yet least effective, question in shoe retail. Customers rarely articulate their needs clearly. Some are shy, while others don't fully understand what they're looking for. Therefore, a salesperson's job isn't simply to suggest styles; they need to be able to identify the customer's true desires. In this article, SR expert Maria Gerasimenko and I explore five techniques that will help your staff better hear, see, and understand your customers, and therefore sell more and better.
Revisiting classic standards of retail lighting through the lens of modern technology
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Tamaris SS26 Collection
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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PETER KAISER - the best brand of 2025!
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How to Compete with Marketplaces in 2025
The shoe business is a complex process due to the many related micro-strategies used to extract profit. It is necessary to determine how much goods to purchase, what trade margin to set, and approve the norm of balances at the end of the season. In addition, it is necessary to draw up a sales plan and decide on marketing campaigns that take into account seasonal demand and the competitive environment, set up a personnel motivation system and correctly set control points.
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
