Euro Shoes will present a cozy brand from the homeland of the ostrich Emu - Emu Australia
06.02.2023 6918

Euro Shoes will present a cozy brand from the homeland of the ostrich Emu - Emu Australia

The simple idea that nature is the best inventor helps the unique Australian brand of footwear and accessories EMU Australia to follow its tradition of creating truly warm and high-quality shoes exclusively from natural materials.

The collections of the brand can really be called "cozy": over the past 25 years, EMU Australia has been regularly producing products from the softest sheepleather and merino wool for the whole family with the most tender care.

The history of the development of EMU Australia began in the middle of the twentieth century. However, the original name, which is the symbol of Australia - the emu ostrich, was assigned to the brand only in 1994.

The core of the brand and the most popular model are traditional Australian sheepleather boots (ugg boots). Their design was developed by surfers, for whom such shoes served as a means of warming their feet after a long stay in the water. Improving the model from year to year, manufacturers were able to make the boots anti-slip and moisture resistant with heat retention up to -30 C. thanks to the highest quality wool. The temperature resistance as well as the moisture protection used by EMU Australia are confirmed by SATRA international organization.

Each collection of the brand is created by a team of creative and creative professionals who love their job. A wide range of footwear is presented for the whole family and for all occasions: for walking around the city, traveling at any time of the year, festive events and home comfort. In the production of each model, natural biodegradable materials of Australian origin are used in compliance with eco-friendly standards.

EMU Australia pays special attention to children's shoes. Designers regularly develop bright, eye-catching collections with a variety of colors and patterns for toddlers and older children. One of the most favorite models of little EMU owners is animal print shoes, which will surely attract the attention of the child from the first minutes.

EMU Australia is currently Australia's largest natural footwear manufacturer. The brand's products are presented in various premium department stores in 70 countries around the world.

EMU Australia is part of the Soho Fashion Group's brand portfolio , a leading distributor of footwear and accessories in Russia and the CIS, selling over 500,000 pairs of shoes annually through various sales channels.

The brand's collection will be presented at the Soho Fashion booth as part of the Euro Shoes premiere collection from February 20 to 23, 2023 at the Expocentre Fairgrounds in Moscow.

Get invitations

The simple idea that nature is the best inventor helps the unique Australian footwear and accessories brand EMU Australia to follow its traditions, creating a truly warm and…
5
1
Please rate the article

Materials on the topic

Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.

Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
07.08.2026 1389

KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.

The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of professional sports…
24.07.2026 3262

ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology

ICEBUG is a Swedish company steeped in innovation and creativity. Our rapid growth is a result of our knowledge of grip and technology. Since its inception, ICEBUG…
27.07.2026 3480

Unichel foresees the wishes of customers

Unichel shoe factory is the first Russian shoe manufacturer to use the latest technology to investigate the level of customer interest in models that are just about to be born. Based on measurements obtained using special ...
08.08.2019 9814

Rieker and Remonte with new collections - at Euro Shoes

Rieker is well-known and beloved in Russia. Each pair of Rieker shoes is designed with the anatomy of the foot in mind, using Rieker's signature Antistress technology to create maximum comfort…
19.02.2026 19361
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning