Euro Shoes will present a cozy brand from the homeland of the ostrich Emu - Emu Australia
The simple idea that nature is the best inventor helps the unique Australian brand of footwear and accessories EMU Australia to follow its tradition of creating truly warm and high-quality shoes exclusively from natural materials.
The collections of the brand can really be called "cozy": over the past 25 years, EMU Australia has been regularly producing products from the softest sheepleather and merino wool for the whole family with the most tender care.
The history of the development of EMU Australia began in the middle of the twentieth century. However, the original name, which is the symbol of Australia - the emu ostrich, was assigned to the brand only in 1994.
The core of the brand and the most popular model are traditional Australian sheepleather boots (ugg boots). Their design was developed by surfers, for whom such shoes served as a means of warming their feet after a long stay in the water. Improving the model from year to year, manufacturers were able to make the boots anti-slip and moisture resistant with heat retention up to -30 C. thanks to the highest quality wool. The temperature resistance as well as the moisture protection used by EMU Australia are confirmed by SATRA international organization.
Each collection of the brand is created by a team of creative and creative professionals who love their job. A wide range of footwear is presented for the whole family and for all occasions: for walking around the city, traveling at any time of the year, festive events and home comfort. In the production of each model, natural biodegradable materials of Australian origin are used in compliance with eco-friendly standards.
EMU Australia pays special attention to children's shoes. Designers regularly develop bright, eye-catching collections with a variety of colors and patterns for toddlers and older children. One of the most favorite models of little EMU owners is animal print shoes, which will surely attract the attention of the child from the first minutes.
EMU Australia is currently Australia's largest natural footwear manufacturer. The brand's products are presented in various premium department stores in 70 countries around the world.
EMU Australia is part of the group's brand portfolio Soho fashion, a leading distributor of footwear and accessories in Russia and the CIS, selling through various sales channels more than 500 pairs of shoes per year.
The brand's collection will be presented at the Soho Fashion booth as part of the Euro Shoes premiere collection from February 20 to 23, 2023 at the Expocentre Fairgrounds in Moscow.
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The simple idea that nature is the best inventor helps the unique Australian footwear and accessories brand EMU Australia to follow its traditions, creating a truly warm and…
Editorial Office Shoes Report
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We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
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Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
Euro Shoes was a huge success in Moscow
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MUNZ Group: Five common mistakes when searching for line personnel
Mistakes in personnel selection are costly for companies. The time spent on searching, the investment of money in organizing recruitment and the lack of salespeople in the store increase the value of each correctly selected employee and increase the cost of an error. Munz Group HR Director Ekaterina Ananenkova talks about the most common mistakes.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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The business program of the EURO SHOES exhibition will take place on August 28
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Difficulties in recruiting personnel and how to deal with them
Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and in most cases, none of them are suitable for the position of salesperson. Therefore, personnel selection requires a professional approach. SR expert in the field of fashion business management and development Maria Gerasimenko talks about the employee selection algorithm and non-standard methods of searching and interviewing candidates.
HIT OF THE SEASON: THE MOST CURRENT MODELS FOR SUMMER FROM THE GERMAN FOOTWEAR AND ACCESSORIES BRAND TAMARIS
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How the mule became a mule. A very feminine and relevant model of women's shoes today appeared in ancient Rome.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?