SOHO Fashion. Sneakers - the main model of the season

For over 10 years, SOHO Fashion has been one of the largest Russian distributors of premium shoes and bags. The company successfully supports and develops in our market such brands as Clarks, Gant, Marc O'Polo, Emu Australia, Pepe Jeans London, Napapijri, British Knights, Strelsson, Happy Socks, etc. The uniqueness of this brand portfolio is that the brands do not compete with each other, and complement each other's collections. Presenting to the discerning client a wide selection of models and simultaneously reflecting the current trends of the season, brands offer a lot of variations on a common theme, thereby anticipating the wishes of customers.

This year, catwalks and trendsetters offer variability, but there are absolute must have that every mod and every fashionista should have. This is not the first year that the shoes for everyday comfort, the shoes without which today fashionable images of recognized style icons, or the everyday wardrobe of ordinary townspeople, do not take precedence, are leaders. Sneakers are the most fashionable trend of our time, and this is a fact.

Every year, world brands, inspired by the ease and energy of modern man, are developing an increasingly wide range of models. Today, designers rely on:

• latest technology and design of the future;

• unusual combinations of color and texture;

• expanding the scope of use, the withdrawal of sneakers from the class of sports shoes.

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The futuristic Clarks Originals line of Trigenic Flex and Trigenic Evo sneakers have become a recognized classic of today. This model - perhaps the most innovative of its kind, is a product of the creativity of the designers of the legendary brand in combination with advanced scientific technologies and materials.

Using the latest developments in the production of this model guarantees adaptation in the shape of the foot and instant cushioning, a three-part sole developed with engineering precision ensures excellent flexibility. The Trigenic family is today the pioneer in applying an innovative approach to shoe manufacturing.

Everyone knows that shoes can transform any image. Therefore, in addition to the desire for comfort and convenience, modern models of sneakers impress with a riot of colors and a variety of textures. Designers of Pepe Jeans London complement the classic models with bright decor, challenging the laconic images of competitors, they take sneakers to a new level, allowing them to perform the main part in the image, attracting attention like a real work of art.

For the most sophisticated fashionistas who challenge the society striving for neutral tones and simple lines, for those who are nostalgic for the crazy 80s, the British Knights brand offers a completely new vision of sneakers.

Sneakers are not just a detail of the image.

Sneakers as an invitation to a party. Sneakers that play a major role and walk confidently along the red carpet. Legendary sneakers, which carry the spirit of New York streets and round-the-clock fun, erase the frame in self-expression with their design.

SOHO Fashion invites you to the SS18 Custom Campaign to be held in August 2017. In our showroom in Moscow, on Friedrich Engels St., village of 75, page 11, samples of new collections of our brands will be presented to your attention, as well as a professional tour on the basic values ​​and principles of each brand.

This article was published in the 148 issue of the print version of the magazine.