Social Media Promotion Chips
The idea of promoting on social media can be skeptical for two opposite reasons. Some are held back by the idea of overloaded social networks: it seems that the competition between brands here is no less fierce than in real space. Others are suspicious of social media in terms of its effectiveness. Conservatives generally doubt that their target audience is active enough on the Internet.
And it will be useful for both of them to learn about marketing steps in social networks that can ensure brand recognition and form a loyal attitude towards it.
You need to start with the fact that successful product promotion is impossible without creating your own vast customer base. Working in this direction, you can use subscribers of other already promoted brands.
It is believed that the use of the super popular social networks Facebook, Twitter and Pinterest will definitely lead to success. But your brand can sound much brighter in new social networks, where any new information spreads even faster and is not yet able to get lost in the dense stream of messages from other brands.
Also, take advantage of the following marketplaces like Grapevine (for YouTube), HelloSociety (for Pinterest), Niche (for Vine), and Amplify (for Instagram and Snapchat). This will make it easy to find the right people and work with them on social media to find the right audience.
Don't underestimate the Twitter short message network. The 140 character limit can be confusing, but you can always work around it by taking a screenshot of the text so that it doesn't have to be split across multiple tweets.
Speaking about your brand, use the original presentation of information, play on the emotions of your followers and conquer them with your mind. People got tired of the uniformity of advertising clichés.
Create discussions on your pages more often and do polls, remembering to share the results with your subscribers. On social media, it's important not just to post messages, but also to engage with your audience.
Always experiment. Try new methods and schemes, this will allow you to find your most effective options for working with social services.
And it will be useful for both of them to learn about marketing steps in social networks that can ensure brand recognition and form a loyal attitude towards it.
You need to start with the fact that successful product promotion is impossible without creating your own vast customer base. Working in this direction, you can use subscribers of other already promoted brands.
It is believed that the use of the super popular social networks Facebook, Twitter and Pinterest will definitely lead to success. But your brand can sound much brighter in new social networks, where any new information spreads even faster and is not yet able to get lost in the dense stream of messages from other brands.
Also, take advantage of the following marketplaces like Grapevine (for YouTube), HelloSociety (for Pinterest), Niche (for Vine), and Amplify (for Instagram and Snapchat). This will make it easy to find the right people and work with them on social media to find the right audience.
Don't underestimate the Twitter short message network. The 140 character limit can be confusing, but you can always work around it by taking a screenshot of the text so that it doesn't have to be split across multiple tweets.
Speaking about your brand, use the original presentation of information, play on the emotions of your followers and conquer them with your mind. People got tired of the uniformity of advertising clichés.
Create discussions on your pages more often and do polls, remembering to share the results with your subscribers. On social media, it's important not just to post messages, but also to engage with your audience.
Always experiment. Try new methods and schemes, this will allow you to find your most effective options for working with social services.
The idea of promotion on social networks can be skeptical for two reasons, exactly the opposite of each ...
Should a shoe store spend money on digital screens?
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We are ready for active development in the Russian market
Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
Coach turned to Big Data analysis and won the interest of a young audience
American handbag brand Coach has planned the success of its Tabby model among a younger audience, Generation Z, by turning to big data analysis, abandoning traditional and analogue tools, such as human intuition or the ability of any executive to sense “which way the wind will blow,” writes B.O.F.
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The IDOL brand, part of the Melon Fashion Group portfolio, opened the first flagship in an updated concept in the Aviapark shopping center in Moscow.
Louis Vuitton opens a new factory in Italy
Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
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The Russian women's shoe factory VAGA SHOES will take part for the first time in the international exhibition of footwear and accessories Euro Shoes premiere collection in Moscow.
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The winter session of the international exhibition of footwear and accessories Euro Shoes premiere collection will be held in Moscow at the Expocenter from February 19 to 22. The organizers promise the presence of all the main participants at the exhibition, as well as new names from Europe, Asia and Russia.
American buyers couldn't buy Birkin bags and sued Hermès
French fashion house Hermès is facing a lawsuit in California from two customers who were unable to purchase exclusive Birkin bags. The fashion house is accused of unfair commercial practices.
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Maison Margiela creative director John Galliano and French shoe designer Christian Louboutin released a shoe collaboration that was included in the Maison Margiela Artisanal spring 2024 couture collection. The design duo created six versions of the Tabi shoe. All shoe models in the collection have a split toe - a characteristic touch of the signature Tabi shoe model of the Maison Margiela brand. And Christian Louboutin gave the shoe its signature red sole.
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Camper has released innovative sneakers - designers
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Fashion Week takes place in Moscow
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
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MSCHF and Crocs launch "Big Yellow Boots"
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Five rules of professional lighting for a shoe store - something that is relevant in any season
When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the goods. With the onset of the cold season, client preferences change: bright weightless shoes are replaced by more massive models in discreet dark colors. Despite significant differences in summer and winter collections, the overall philosophy of the brand, its recognition should remain unchanged at any time of the year. Tatyana Ryzhova, an SR lighting expert in fashion retail, has identified five basic rules for a competent lighting concept for a shoe store for readers of the magazine, which will help to present winter assortment to customers in a winning way.
Bertsy: what to look for when choosing a model
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I doubt and object: how to find an approach to difficult clients?
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
One after another, two days apart, Vyacheslav Zaitsev and Valentin Yudashkin, outstanding fashion designers, whose work for the whole world was a kind of hallmark of fashionable Russia, left this world.
World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels
The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
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How to create selling visual content for online based on the identified unique selling proposition?
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Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
