France and Russia: a joint shoe future

French shoe brands continue their expansion into the Russian market: in March buyers and guests of the MosShoes exhibition will be greeted by the renewed French Pavilion, organized by the French Shoe Federation. On the eve of the Year of France in Russia, the pavilion has increased its total area, and the cultural program accompanying the exhibition has become much more diverse.

During the March exhibition "MosShoes" 15 companies will present their winter collections to the judgment of discerning Russian buyers. The participation of some companies in the exhibition has already become a wonderful tradition. Among them, Mephisto, Samson, Sledgers, Noel, Pindiere, Gep, Rondinaud, Azuree are exhibited for the third time. Almost all of them have their own Russian distributors who, together with representatives of the companies, work side by side at the stands.

Among the new products of the pavilion - companies that are considered legislators of women's shoe fashion, are widely known not only in France, but also beyond its aisles, are already represented in Russia, but thanks to their participation in the exhibition they want to bring their products to a new level.

The oldest fashion house Clergerie, known first of all for its classic Robert Clergerie brand, will present its youth brand Espace at MosShoes, which “without undue importance gives the wonderful grandeur of everyday life”. According to import director Jean, "Espace is a jewelery shoe made for young and dynamic, independent and feminine customers, in other words, for true women." Despite the increased "heels" of some models of the winter collection, Mr. Jean claims that a whole staff of shoe designers worked on the development of shoes, who ensured that shoes can be worn perfectly every day without any fears for their health.

Another company no less famous in Russia, JB MARTIN, has already firmly established itself in the French and European markets thanks to its own boutique network, but despite this, it is not in a hurry to open stores in Russia. The company is more interested in starting its development through a distribution network and gradually delving into Russian business. The main products of the company, which brought her fame, are high women's boots, somewhat similar to riding boots, but by no means devoid of femininity.

The third newcomer to the current French pavilion, CHAUSSURES MAURICE, will present three brands: ONE STEP, CORINE, KIM.

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The NO ONE brand is on everyone's lips thanks to the eponymous line of women's ready-to-wear, presented in Russia for several years. It is a symbol of originality, quality and excellence at a reasonable price. This is a true product Made in France, which means it is a guarantee of prestige. KIM are hand-made comfortable moccasins.

New items will also be in the children's assortment - the pavilion for the first time exhibits the brand of children's shoes BABYBOTTE, owned by the shoe concern NOEL. Bright colors and good fit on a child's leg, as well as an original and elegant design, easily attract babies and their parents.

The Federation has prepared more than one surprise for visitors to the exhibition: this is not only the updated external design of the French pavilion, new participants, but also a new concept of fashion shows that managed to become traditional in two seasons.

The Year of France in Russia changed the style of the shows, illustrating the main trends of the participants' winter collections. Paris aime Moscou (“Paris loves Moscow”) - this is the name chosen for the fashion show. Repeating the division of the pavilion into zones "comfort" and "fashion", shows will also be divided into "urban" and "home". In the shows, the invited stylist Francois Asenzio will try to emphasize the continuity of traditions and the cultural affinity of the two countries. In addition, the federation's stand for four days of the salon will turn into an exhibition space, where French collectible samples of women's shoes of the past centuries will be presented, courtesy of the only shoe museum in Russia, Shoes Icons.