July results: sales without residues
12.08.2015 14971

July results: sales without residues

July ended recently, which turned out to be not the hottest month of this summer, but paradoxically hot in terms of sales. Recall that all this time in almost all stores there were large-scale sales.

“Retailers saw that there were no sales and began to move, arrange discounts, special offers. As a result, for some items, the drop in demand has completely stopped, for others it continues, but not in such quantities, "said Igor Berezin, President of the Guild of Marketers.

Many retailers even experienced a shortage of goods, said Daria Yadernaya, CEO of Y-consulting. Fearing overstock, they put up for sale almost everything that they had, only not all could fill the shelves with a new assortment, because they had reduced their orders for the autumn-winter season.

Despite the overall decrease in traffic in shopping centers, as evidenced by Watcom, the conversion of visitors to customers was high.

“The sale has become an economically attractive event, because in the previous months it became impossible for many buyers to purchase footwear and clothing in the mass market segment,” says Daria Yadernaya.

According to the expert, the current situation of a commodity deficit raises new complex questions that cannot be answered unequivocally. Will the decrease in assortment cause increased demand? What impact will the pricing policy and the next wave of cuts planned on the labor market in the coming months have on buyer behavior? But we will find out about this only at the end of September, because August is still filled with calm expectations of the traditional increase in demand before the start of the new academic year.  

July ended recently, which turned out to be not the hottest month of this summer, but paradoxically hot in terms of sales. Recall that all this time almost all the stores were large-scale ...
5
1
Please rate the article

Materials on the topic

Sales through marketplaces. Growth points and pitfalls

Over the past few years, marketplaces have been actively growing, taking away share from offline retail. And shoe brands are eager to sell their products through these online platforms, hoping to earn a lot more and scale their business. Marketplaces are really...
27.05.2024 3725

Omnichannel on the shelves. What is it, which companies are it suitable for and should they follow this trend?

The technologies we use in life and business are developing rapidly: in the last 10 years alone, many new sales channels and communication with audiences have appeared. This progress influences consumer behavior in ways that cannot be...
18.03.2024 2542

Technology Selling Issues

There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this established pattern of communication with the buyer, Andrei Chirkarev, a business coach ...
26.08.2013 209583

Does an online store need omnichannel?

According to experts, the assortment of offline and online stores should be different, because their target audience is different. What is the difference between the target audiences of a regular retail store and its online clone? Is omnichannel necessary...
10.10.2023 4107

I doubt and object: how to find an approach to difficult clients?

How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will ...
10.05.2023 7889
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning