July results: sales without residues
July ended recently, which turned out to be not the hottest month of this summer, but paradoxically hot in terms of sales. Recall that all this time in almost all stores there were large-scale sales.
“Retailers saw that there were no sales and began to move, arrange discounts, special offers. As a result, for some items, the drop in demand has completely stopped, for others it continues, but not in such quantities, "said Igor Berezin, President of the Guild of Marketers.
Many retailers even experienced a shortage of goods, said Daria Yadernaya, CEO of Y-consulting. Fearing overstock, they put up for sale almost everything that they had, only not all could fill the shelves with a new assortment, because they had reduced their orders for the autumn-winter season.
Despite the overall decrease in traffic in shopping centers, as evidenced by Watcom, the conversion of visitors to customers was high.
“The sale has become an economically attractive event, because in the previous months it became impossible for many buyers to purchase footwear and clothing in the mass market segment,” says Daria Yadernaya.
According to the expert, the current situation of a commodity deficit raises new complex questions that cannot be answered unequivocally. Will the decrease in assortment cause increased demand? What impact will the pricing policy and the next wave of cuts planned on the labor market in the coming months have on buyer behavior? But we will find out about this only at the end of September, because August is still filled with calm expectations of the traditional increase in demand before the start of the new academic year.
July ended recently, which turned out to be not the hottest month of this summer, but paradoxically hot in terms of sales. Recall that all this time almost all the stores were large-scale ...
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Nike has released sneakers for baby's first steps
The American sports brand Nike presented a new product in its children's collection - Nike Swoosh 1 sneakers, designed for babies taking their first steps. The shoe features Nike's signature seamless FlyKnit upper, supported by a lightweight, flex TPU outsole for stability and traction.
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Adidas Gazelle sneakers made from hemp
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According to the “Honest Sign” labeling system, over 9 months of this year more than 670 thousand felt boots were produced in Russia. The increase in production volumes of these shoes in the third quarter of 2023 was 62% compared to the figures for the second quarter of 2023 and amounted to 302 thousand pairs.
Over the nine months of 2023, the volume of online sales in the Russian Federation increased by 23%
The volume of online trading sales in Russia in January-September 2023 increased by 23% compared to the same period last year and amounted to 4,3 trillion rubles, TASS reports citing the press service of the Association of Internet Trade Companies (AKIT).
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Another European patent for CAPRICE
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Brooklyn brand MSCHF launches "Big Red Boots"
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Balenciaga has released clogs imitating Dutch wooden clogs
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Key models of shoes and bags of the spring-summer 2023 season
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MSCHF and Crocs launch "Big Yellow Boots"
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Nike announces collaboration with Tiffany & Co
Tiffany & Co. sneakers The x Nike Air Force 1 Low will be housed in a signature mint-colored jewelery brand box adorned with Nike's signature comma in the center, Hypebeast.com writes.
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Balenciaga launches 3XL Trainer mules
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
