How to increase sales in the context of stagnation
Despite the outward optimism and calm of representatives of shoe and clothing retail, stagnation processes, which have finally become obvious, form the current agenda. In particular, sales in the context of stagnation will become the main topic of discussion at the forums of the upcoming exhibition events of the country. What strategies for increasing sales in this situation are shoe retailers using?
The set of solutions that we can observe today, with seeming diversity, is somehow based on already known principles: sell more expensive things, offer related products, hold promotions, build warm relationships with customers.
For example, the use of sophisticated technology, manual labor to create shoes, expensive materials amid a decrease in purchasing power is explained by the phenomenon preferences for better thingsthat will last a long time. Manufacturers must be prepared to offer customers a unique product that will allow customers to feel caring for their comfort and a desire to satisfy their needs.
We already wrote that many shoe retailers are expanding now direction of related products and try to diversify the assortment with new categories. Market experts are skeptical, but without risk - no trading.
It might seem that stocks like “3 pairs for the price of 2” are no longer interesting to anyone, but they do not leave the stage, despite all of which serve as a powerful motivator for increasing the purchase amount.
Organization of holidays, creative contests, and even a tea party in the store with a funny cookie in the form of shoes - communication with the buyer that goes beyond the process of buying is extremely important to maintain loyalty. Despite the stagnation of the market, people will never stop buying shoes. Word of mouth will also work at all times and will help attract new customers and increase the number of repeat purchases, thereby increasing store sales.
Despite the outward optimism and calm of representatives of shoe and clothing retail, stagnation processes, which have finally become obvious, form the current agenda. In particular, sales in ...
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Shoemakers' problems are growing
The annual general meeting of the National Footwear Union (NOBS) was held in Moscow.
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With the arrival of cold weather, the issue of choosing good winter footwear becomes extremely relevant. Comfort, warmth and protection from moisture are the main requirements for footwear in the cold season. Natalia Kuznetsova, an expert of the German brand of footwear and accessories Tamaris, shared useful tips on choosing the perfect pair for both winter walks and business meetings.
How to Conduct an Effective Strategy Session for a Shoe Business?
Every business owner imagines a cloudless future for their company something like this: high profits, ideal employees, loyal customers, competitors biting their elbows, and market conditions that are favorable specifically for their company. Want to get closer to your dreams? Turn them into goals, says fashion business management and development expert and regular SR contributor Maria Gerasimenko. And achieving any goals requires developing a strategy. Today, it is important to understand that strategy is vital for any business - from microenterprises to large holdings.
Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
Trend analysts and fashion trend forecasters have already formulated their concepts of what will be worn in the next cold season, having analyzed hundreds of looks from dozens of shows at fashion weeks in Milan, London, New York and Paris. Fashion Consulting Group trend expert Maria Shchennikova has prepared a checklist of fashionable shoes especially for SR. In the previous issue, we gave a selection of five trendy models of women's shoes for the fall-winter 2024/25 season. And in this issue, we will tell you about five trendy models of men's shoes: updated oxfords, loafers with decor, shoes with straps (very reminiscent of the women's model of Mary Jane shoes), minimalist boots, wallabee boots. The article is based on materials from the global online trend bureau FashionSnoops.com.
Online and offline - eternal battle or cooperation?
The rapid growth of the category "Clothing and footwear" on marketplaces makes us think about the decline in consumer interest in purchasing goods in traditional fashion retail. However, according to experts from Fashion Consulting Group, the existence of alternative retail channels should not be perceived as a confrontation, but rather, as an opportunity for combination and cooperation, and, as a result, sales growth.
How to Increase Shoe Sales in a Retail Store by 25% Through Effective Management
Almost every retail company has effective and ineffective salespeople, that is, those who always fulfill and exceed the sales plan and those who fall short of one hundred percent month after month. And as a result, the entire store's sales plan sag. How to motivate and teach lagging salespeople to work effectively? Why does a "bad" salesperson mean that the store has a bad manager, who is not ready to take responsibility? And why, in order to be a profitable store, should the result come first, compliance with regulations and sales standards come second, and people come third? SR expert and business trainer Evgeny Danchev answers questions and analyzes mistakes in managing a team of salespeople.
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Three Main Trends in Visual Merchandising Based on Events
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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We are ready for active development in the Russian market
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Shoe educational program: what shoe soles are made of
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Fur, and not only: types of lining
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