How to increase sales in the context of stagnation
Despite the outward optimism and calm of representatives of shoe and clothing retail, stagnation processes, which have finally become obvious, form the current agenda. In particular, sales in the context of stagnation will become the main topic of discussion at the forums of the upcoming exhibition events of the country. What strategies for increasing sales in this situation are shoe retailers using?
The set of solutions that we can observe today, with seeming diversity, is somehow based on already known principles: sell more expensive things, offer related products, hold promotions, build warm relationships with customers.
For example, the use of sophisticated technology, manual labor to create shoes, expensive materials amid a decrease in purchasing power is explained by the phenomenon preferences for better thingsthat will last a long time. Manufacturers must be prepared to offer customers a unique product that will allow customers to feel caring for their comfort and a desire to satisfy their needs.
We already wrote that many shoe retailers are expanding now direction of related products and try to diversify the assortment with new categories. Market experts are skeptical, but without risk - no trading.
It might seem that stocks like “3 pairs for the price of 2” are no longer interesting to anyone, but they do not leave the stage, despite all of which serve as a powerful motivator for increasing the purchase amount.
Organization of holidays, creative contests, and even a tea party in the store with a funny cookie in the form of shoes - communication with the buyer that goes beyond the process of buying is extremely important to maintain loyalty. Despite the stagnation of the market, people will never stop buying shoes. Word of mouth will also work at all times and will help attract new customers and increase the number of repeat purchases, thereby increasing store sales.
Despite the outward optimism and calm of representatives of shoe and clothing retail, stagnation processes, which have finally become obvious, form the current agenda. In particular, sales in ...
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Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
American buyers couldn't buy Birkin bags and sued Hermès
French fashion house Hermès is facing a lawsuit in California from two customers who were unable to purchase exclusive Birkin bags. The fashion house is accused of unfair commercial practices.
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Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
“Discount for repairs” of clothes and shoes in France supported workshops
The French have calculated the benefits of a program that encourages consumers to repair clothes and shoes by providing discounts on these services in certified workshops. The “repair discount” program began operating in France in November last year. Over the six months of operation of this program, the number of calls to repair shops in France increased 10 times and amounted to 250 repairs. The French saved 000 million euros, writes leparisien.fr.
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Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. In this article, together with SR digital marketing expert Tatyana Vasilyeva, we understand the intricacies and nuances of working with customer reviews and explain why it is worth paying attention to your customer reviews, and how this can increase your sales.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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