Despite the outward optimism and calm of representatives of shoe and clothing retail, stagnation processes, which have finally become obvious, form the current agenda. In particular, sales in the context of stagnation will become the main topic of discussion at the forums of the upcoming exhibition events of the country. What strategies for increasing sales in this situation are shoe retailers using?
The set of solutions that we can observe today, with seeming diversity, is somehow based on already known principles: sell more expensive things, offer related products, hold promotions, build warm relationships with customers.
For example, the use of sophisticated technology, manual labor to create shoes, expensive materials amid a decrease in purchasing power is explained by the phenomenon preferences for better thingsthat will last a long time. Manufacturers must be prepared to offer customers a unique product that will allow customers to feel caring for their comfort and a desire to satisfy their needs.
We already wrote that many shoe retailers are expanding now direction of related products and try to diversify the assortment with new categories. Market experts are skeptical, but without risk - no trading.
It might seem that stocks like “3 pairs for the price of 2” are no longer interesting to anyone, but they do not leave the stage, despite all of which serve as a powerful motivator for increasing the purchase amount.
Organization of holidays, creative contests, and even a tea party in the store with a funny cookie in the form of shoes - communication with the buyer that goes beyond the process of buying is extremely important to maintain loyalty. Despite the stagnation of the market, people will never stop buying shoes. Word of mouth will also work at all times and will help attract new customers and increase the number of repeat purchases, thereby increasing store sales.
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